In recent advertising, struggling iPhone knockoff peddler Samsung has been “suggesting that iPhones are so battery inadequate that their owners are wall-huggers,” Chris Matyszczyk reports for CNET.
“Apparently, iPhone owners huddle around power outlets like the destitute around a fire burning in a trash can, hoping to watch just one more YouTube video and read just one more email,” Matyszczyk reports. “Now you can go to selected airports and see words around your power outlets. These words, stunningly, are courtesy of Samsung, and they’re as biting as a ravenous, rabid raccoon.”
“They explain that the Samsung Galaxy S5 has Ultra Power Saving Mode. Once you’ve absorbed those words, you’re met with: ‘So you have the power to be anywhere but here,'” Matyszczyk reports. “Given its penchant for marketing-speak, Samsung describes these ads as ‘reaching consumers right at their pain point.'”
Read more and see Samsung’s ad in the full article here.
MacDailyNews Take: First off, Apple needs to do a better job explaining to users who might not be very technically inclined how their iPhones work and how to maximize battery life.
We’ve met people with iPhones who’ve never downloaded a single app, never updated any of the apps they do have, never updated their OS, never even restarted their iPhones, never removed photos and now have no more room left to snap another, never turned Bluetooth off/on, never increased their data-fetching interval, never turned off push email, leave their iPhones in hot car glove boxes for hours, have never disabled even a single push notification, never adjusted display brightness, allow every app access to location services, have never reduced their Auto-Lock interval, never deactivated Automatic Downloads, and grant every app the ability to Background App Refresh.
These people are the iPhone “users” who “hug walls” and constantly complain about their iPhone’s battery life. It’s like complaining about Congress, but never bothering to cast a vote.
Apple should include more than just a link to their website on the “instruction” card they put in each iPhone box. Apple’s in-package “instructions” take simplification to a ludicrous level; they are harming users, not helping them. Apple should include the same battery information they include on their website, how it works and how to maximize it, printed on a card, in every box. Maybe some of these cards will even get read.
Our iPhones last and last and last. And last. And last some more. Why? Because we RTFM and therefore know how to use them.
All that said, besides inferior iPhone knockoffs, all Samsung has left are iPhone-obsessed ads. If Apple’s paradigm-destroying iPhones are so awful, why is Samsung are so thoroughly obsessed with them and virtually everything else that Apple does or is even rumored to do?
Apple’s products came first, then Samsung’s:
Here’s what Google’s Android looked like before and after Apple’s iPhone:
Here’s what cellphones looked like before and after Apple’s iPhone:
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