“Last week, Apple Music announced it was setting up a global music publishing division, raising eyebrows in the music world, with industry insiders wondering what the move meant,” Talib Visram writes for CNNMoney. “Typically, music publishers work with songwriters, helping with the creative process and ensuring they collect royalties for their compositions. But Apple Music said this won’t be the role of its new division.”

“An Apple Music spokesperson said that the launch of a music publishing department is not a shift into signing songwriters directly,” Visram writes. “Instead, it’ll allow the streaming service to work more closely and effectively with music publishers that represent songwriters.”

“Publishing experts believe this is a legal move to ensure songwriters are fairly paid from streaming,” Visram writes. “But industry analysts say this closer connection could also indicate that Apple Music hopes to earn early releases and unique events… Apple Music’s move to establish a music publishing division is likely a largely legal decision. Apple hopes to make the royalties process cleaner for its accountants. It’ll be headed by Elena Segal, a lawyer who was previously legal director of iTunes International.”

Read more in the full article here.

MacDailyNews Take: Apple is smart to do whatever it takes to make Apple Music the artists’ favorite streaming service.

SEE ALSO:
Apple Music to shake things up with another new global division – May 31, 2018
Oliver Schusser named new Apple Music chief as service passes 40 million subscribers – April 11, 2018
Apple Music hits 40 million paid subscribers milestone – April 4, 2018
Apple Music hits 38 million paid subscribers – March 12, 2018
Apple Music expands student membership pricing to 82 new countries – February 13, 2018
Apple Music poised to knock off Spotify – February 12, 2018
Apple Music was always going to win – February 6, 2018
Apple Music on track to overtake Spotify, become No. 1 streaming service in U.S. this summer – February 4, 2018
Apple Music and Spotify now account for the majority of music consumption in the UK – January 3, 2018
Spotify files for its IPO – January 3, 2018
Spotify hit with $1.6 billion lawsuit from music publisher – January 2, 2018
Apple Music passes Pandora and Spotify in mobile usage – March 29, 2017
Spotify hits 50 million paid subscribers – March 3, 2017
Apple Music surpasses 20 million paid members 17 months after launch – December 6, 2016
Oh ok, Spotify listeners are upgrading to Apple Music – July 19, 2015
Spotify CEO claims to be ‘ok’ with Apple Music – June 9, 2015