“Apple Music officially has more than 20 million paying subscribers,” Tim Ingham reports for Music Business Worlwide. “The Cupertino company just confirmed the milestone to MBW – and it comes less than 18 months after the streaming service launched on June 30 last year.”

“In 2016 alone, Spotify has added 12m subscribers at last count (28m > 40m) while Apple Music has added 10m (10m > 20m),” Ingham reports. “Seeing two services attract over 60m streaming subscribers between them is promising – especially when you consider that, at the end of 2014, the music business counted just 41m paying subs across all on-demand services globally (source: IFPI).”

“Apple’s latest update came amid the reveal of it ‘Best of 2016’ list, which highlights both editorial picks, as well as the top-selling + streamed Music, Apps, Games, TV shows, Movies, Books and Podcasts of the year,” Ingham reports. “You can check the full charts (and playlist) of Apple Music’s [Best of 2016] here.”

Read more in the full article here.

MacDailyNews Take: Apple’s recent (and hopefully ongoing) expansion of student pricing (US$4.99/mo.) to more countries should help Apple Music, but as we wrote back in February on the occasion of Apple Music surpassing 11 million paying members:

Apple Music launched in over 100 countries. That’s an average of fewer than 110,000 subscribers per country since last June. Maybe there just aren’t that many true music lovers out there? It seems like most people are happy enough to be music dabblers for the price of free, even among well-heeled Apple users.

SEE ALSO:
Apple offers students half-price $4.99 Apple Music subscriptions starting today – May 6, 2016

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]