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Tag: Apple Glasses

The biggest announcement at Apple’s ‘By Innovation Only’ was the Apple U1 chip

Thursday, September 12, 2019 9:33 am7 Comments

I feel rather strongly the Apple U1 Chip, over time will be seen as one of the most important aspect of the September 10th, 2019 Apple Event…

This is the start of a whole new era for Apple augmented reality

Friday, September 6, 2019 12:07 pm3 Comments

Thanks to a trio of new augmented reality tools for iOS 13, and the very real possibility of an Apple AR headset on the horizon…

Hints of Apple AR Glasses found in iOS 13 code

Tuesday, September 3, 2019 1:56 pmNo Comments

References to stereo augmented reality apps, as well as the codename “Garta,” have been spotted within Apple’s internal betas of iOS 13…

Apple shifts software exec Kim Vorrath to Augmented Reality team as headset project ramps up

Wednesday, July 31, 2019 4:02 pmWednesday, July 31, 20192 Comments

Vorrath’s leadership style is anticipated to bring some order to the team developing a long-anticipated AR headset…

Apple patent application reveals work on AR view to highlight route while driving

Thursday, July 25, 2019 12:00 pmThursday, July 25, 2019No Comments

An Apple patent application reveals work on a more intuitive navigation aid to drivers using augmented reality to superimpose the route…

Apple patents gesture, expression tracking for mixed reality headset

Monday, July 22, 2019 10:01 pmNo Comments

Apple’s upcoming mixed reality headset could include a number of sensors to track the eyes, gestures and even facial expressions of its users…

Apple is taking augmented reality to a whole new level – just in time for Apple Glasses?

Thursday, June 6, 2019 3:15 pmThursday, June 6, 20196 Comments

I’m scrambling around a wooden floor, trying to fend off a giant virtual ball with my iPad Pro. It’s a bowling alley, but it feels like a basketball court….

Apple’s hiring for augmented reality is up 30x over last year

Wednesday, May 22, 2019 10:54 am3 Comments

The hiring upswing is a clear sign that the Cupertino tech giant is looking to make AR a major…

Analyst: Apple is investing heavily in R&D of new products

Friday, May 17, 2019 5:32 pmFriday, May 17, 201917 Comments

Investors are focusing on the “apparent lack of ongoing innovation at Apple,” but…

Apple: $300 is my new 12-month price target

Friday, May 3, 2019 10:43 am4 Comments

After reading the Q2 earnings transcript, I am going to make another bold projection…

Walt Mossberg: Apple needs a big new innovation soon

Tuesday, April 16, 2019 4:00 pmTuesday, April 16, 201918 Comments

Walt Mossberg, co-founder of Recode, joins “Squawk Alley” to discuss Apple…

Apple hires augmented reality/virtual reality expert Arthur van Hoff

Tuesday, April 9, 2019 3:01 pmTuesday, April 9, 20194 Comments

Apple has hired a number of former Jaunt engineers over the past few years to work on AR…

Thoughts on Apple TV+

Wednesday, March 27, 2019 8:35 am6 Comments

What’s the best way to watch Apple’s TV channel…

What’s Apple, now one of the biggest R&D investors, getting for its money?

Saturday, March 9, 2019 10:54 am21 Comments

Apple has been massively ramping up its spending on research and development…

Apple’s years of work on AR and VR will pay off in the 2020 smartglasses

Friday, March 8, 2019 4:44 pmFriday, March 8, 201917 Comments

Apple’s work in the virtual reality and augmented reality field has produced…

Ming-Chi Kuo: Apple AR glasses coming in 2020; will require iPhone to do the heavy lifting

Friday, March 8, 2019 8:55 amFriday, March 8, 20198 Comments

Apple talks about augmented reality at any opportunity it gets, but so far its fierce ambition…

Apple patent reveals features of augmented reality smartglasses

Tuesday, February 26, 2019 1:16 pm5 Comments

Multiple reports suggest that Apple is developing an augmented reality headset or glasses…

Apple’s next big thing could replace both the iPhone and Apple Watch

Thursday, February 21, 2019 1:01 pmThursday, February 21, 201914 Comments

With so much focus on the next iPhone, or updates to the Apple Watch and AirPods…

Augmented Reality will spark the next big tech platform

Friday, February 15, 2019 5:00 pmFriday, February 15, 201918 Comments

The mirrorworld doesn’t yet fully exist, but it is coming…

Apple’s AR marketing change aims to turn ‘light drizzle’ into ‘rolling thunder’

Tuesday, February 12, 2019 6:03 pmTuesday, February 12, 201913 Comments

Apple has appointed longtime marketing leader Frank Casanova to Senior Director…

Apple’s new augmented reality exec spotlights AR’s importance

Tuesday, February 12, 2019 11:44 amTuesday, February 12, 20194 Comments

“Over the last couple of years Apple has tipped its vision of AR as something made for use in a shared world…

Apple taps iPhone exec Casanova to be first head of marketing for augmented reality

Tuesday, February 12, 2019 9:27 am1 Comment

Apple assigned a longtime iPhone executive as its first head of marketing for augmented reality…

AR/VR pioneer and Hololens co-inventor Avi Bar-Zeev has left Apple

Monday, February 4, 2019 3:48 pm6 Comments

AR/VR pioneer and Hololens co-inventor Avi Bar-Zeev left Apple last month…

Apple working on new iPhones with powerful 3-D camera and laser scanner in augmented reality push

Wednesday, January 30, 2019 7:34 pm24 Comments

Apple Inc. plans to launch iPhones with a more-powerful 3-D camera as soon as next year…

Apple’s Silk Labs purchase pushes artificial intelligence to the edge; Apple could give Siri an offline mode

Wednesday, November 21, 2018 3:00 pmWednesday, November 21, 201827 Comments

Apple’s AI push into on-device machine learning continues with news of its acquisition of Silk Labs…

Apple acquires artificial intelligence startup Silk Labs

Wednesday, November 21, 2018 9:28 amWednesday, November 21, 20183 Comments

Apple has acquired Silk Labs, an AI startup that focuses on making AI software…

Apple patent reveals ongoing work on micro-LED displays for holographic imagery

Friday, November 9, 2018 9:57 amFriday, November 9, 20182 Comments

The US Patent & Trademark Office [this week] published a patent application from Apple…

What’s happening with Apple’s secret augmented reality glasses project?

Thursday, November 8, 2018 11:07 am6 Comments

Rumors of Apple’s augmented reality (AR) glasses, supposedly known internally as…

Apple secretly acquired Danish visual effects startup Spektral last year

Thursday, October 11, 2018 11:28 amThursday, October 11, 20184 Comments

Even for uber-secretive Apple, the acquisition of Danish visual effects startup Spektral…

This new iOS 12 feature is the birth of a whole industry

Wednesday, September 19, 2018 12:02 pm4 Comments

Imagine if you had a low-weight imaging format you could use to transmit a huge quantity of data…

Apple’s Akonia acquisition points towards ‘Apple glasses’

Thursday, August 30, 2018 2:48 pm6 Comments

Akonia Holographics has developed ‘thin, transparent smart glass lenses that display vibrant, full-color, wide field-of-view images…

Apple buys Akonia Holographics, a startup focused on lenses for AR glasses

Thursday, August 30, 2018 8:55 am4 Comments

Apple Inc has acquired a startup focused on making lenses for augmented reality glasses…

Analyst: Apple’s road to $2 trillion will be paved with AR, Apple Car, and Services

Thursday, August 16, 2018 10:22 amThursday, August 16, 20183 Comments

Soon after passing $1 trillion in market capitalization, some Apple investors are already looking ahead to $2 trillion…

Ming-Chi Kuo: Apple Glasses coming in 2020

Wednesday, August 15, 2018 10:44 amWednesday, August 15, 201811 Comments

Right now, Apple’s efforts are focused on ARKit, its platform for hundreds of millions of iPhone and iPad users…

Early reviews of Magic Leap’s AR headset suggest we’re years away from Apple Glasses

Wednesday, August 8, 2018 4:25 pmWednesday, August 8, 20183 Comments

The Magic Leap One augmented reality headset is finally available…

Gene Munster: Apple has cornered the market in VCSELs, further expanding their AR lead

Wednesday, August 8, 2018 2:15 pm1 Comment

Apple’s key iPhone X augmented reality component supplier, Lumentum, reported better than expected results…

Tim Bajarin: How Apple could deliver the ‘next’ big thing in personal computing

Monday, July 16, 2018 2:04 pmMonday, July 16, 201820 Comments

From my years of tracking Apple, two very consistent threads seem to drive Apple’s strategy…

Analyst: Augmented reality could be an $8 billion revenue opportunity for Apple

Tuesday, July 10, 2018 2:08 pmTuesday, July 10, 20186 Comments

Apple’s move into augmented reality could boost iPhone and App Store sales…

Apple is taking us through the looking glass with ARKit 2

Friday, June 29, 2018 12:02 pmFriday, June 29, 20182 Comments

One day, Augmented Reality (AR) will live in our glasses or contact lenses, in the photons hacked on their way to our visual receptors, or embedded right into our brains…

Apple is figuring out what’s next

Wednesday, June 20, 2018 5:03 pmWednesday, June 20, 201812 Comments

Apple used this year’s WWDC to demonstrate a number of areas in which it is playing offense…

How ARKit 2 works, and why Apple is so focused on AR

Monday, June 18, 2018 10:01 amMonday, June 18, 201811 Comments

Augmented reality (AR) has played prominently in nearly all of Apple’s events since iOS 11 was introduced…

AR for the blind is straight out of Star Trek

Friday, June 8, 2018 2:44 pmFriday, June 8, 20187 Comments

Augmented reality could help the legally blind see…

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