Apple Inc. is outsourcing ad sales for Apple News to NBCUniversal…
Tag: advertising
Apple debuts masterful new iPhone 7 television ad focused on stereo speakers and water resistance
Apple has debuted a new television commercial on U.S. broadcast and cable TV networks….
Apple debuts Apple Music ad
Listen anywhere — even offline. Over 40 million songs. Thousands of handpicked playlists….
WikiLeaks emails show Hillary Clinton campaign logo was inspired by Apple
Hillary Clinton’s campaign logo, a red arrow going through the middle of a capitol ‘H,’ was influenced by Apple…
Alfa Romeo’s new car ad shot with Apple’s new iPhone 7 Plus
Alfa Romeo used Apple iPhone 7 Plus to film its latest promo video for its new Alfa MiTo three-door car…
Google to try to overcome Pixel phones’ myriad weaknesses with massive advertising blitz
Google’s new ‘Pixel’ smartphone is off to a fast marketing start with $3.2 million in television ads…
Google to pay $5.5 million for sneaking around Apple’s privacy settings to collect user data
Perhaps if Google had taken its own ‘don’t be evil’ motto to heart…
EU alleges Google skews search results to boost its own products and services
Google faces a new antitrust attack from European Union regulators who allege the search engine…
Taylor Swift and the music industry wage war on Google’s YouTube, take fight to U.S. Congress
Taylor Swift and many in the music industry are officially taking their bad blood with Google’s YouTube to Congress…
Apple Music’s Iovine, Reznor, Cue and Kondrk on streaming’s new world order and why ‘we all should be’ worried
Twelve months of Apple Music have brought the service 15 million paid subscribers and, for its architects…
Apple Music will get a makeover, but it needs much more
Last year, Apple finally got into the subscription music business…
No, Shahrukh Khan is not endorsing Apple in India
No, Bollywood Badshah Shahrukh Khan is not becoming the brand ambassador for Apple in India…
Apple removes lesbian couple from international versions of its ad
Looking at the various versions of the video published worldwide, it’s clear that several adaptations…
Here’s why Apple and others still don’t offer streaming TV services
The landscape of the TV market continues to buckle and heave as old players scramble to hold on and new entrants jockey for position…
Google’s YouTube said to plan ‘Unplugged’ Internet TV service for 2017
YouTube is working on a paid subscription service called Unplugged that would offer customers a bundle of cable TV channels streamed over the Internet…
Hulu could beat Apple to market with cable-style Internet TV service
Hulu is developing a subscription service that would stream feeds of popular broadcast and cable TV channels…
Apple debuts new TV ad for iPhone celebrating Mother’s Day
Apple has debuted a new “Shot on iPhone” television ad on U.S. broadcast and cable networks…
Spotify dims as Apple Music shines
Apple Music subscriptions have surpassed the 13 million mark, up from the 11 million announced two months ago…
Premier League star Raheem Sterling set for Apple endorsement deal
Raheem Sterling is close to agreeing a deal to become a global ambassador for tech giant Apple…
Apple unleashes an Apple Watch ad blitz
Apple has debuted seven new :15 spots for Apple Watch on U.S. broadcast and cable networks that cover a wide gamut…
New Drake album to be exclusively available on Apple Music
Hip-hop artist Drake has some bad news for streaming-music service Spotify…
Behind the scenes of Cookie Monster’s iPhone 6s Siri commercial
Apple has posted a video that lets us peek behind the scenes of the now-famous television commercial…
Taylor Swift’s Apple Music commercial spurred 431% jump in sales for Drake
Last week, Taylor Swift released a minute-long clip she filmed for Apple Music that featured her working out…
Apple’s iTunes Store suffers as streaming sales surpass digital downloads for first time
The Recording Industry Association of America has revealed that streaming music sales surpassed digital downloads…
Apple News opens the floodgates
The News app, which is baked into the iOS software that powers iPhones and iPads, aggregates news sources into one feed…
Apple’s new Apple News native ads could fool you
Is it an ad or news?
Opera tests first desktop Web browser to include built-in ad blocking
Opera claims that turning on the ad-blocking feature can cut page load times by a whopping 90 percent…
Akamai warning hints Apple prepping for streaming TV
Apple’s main CDN company, Akamai, has warned shareholders that it expects to see its combined revenue from Apple…
Wired blocks access to adblocking users
There has never been any such thing as free Internet, as users either pay with cash or with personal data/advertising. The problem is that virtually all users who are paying with personal data do not realize that they are actually paying for the services that they consume…
ESPN President: We are in ongoing conversations with Apple
We’ve had discussions with Apple. I believe in 2016 there will be further announcements…
Apple phasing out its in-house iAd sales team in favor of new publisher-driven system
Apple is getting out of the advertising-sales business and shifting to a more automated platform…
Apple Music subscribers could hit 100 million users in 6 years
100 million paying Apple Music members would far outstrip what any streaming music service has accomplished so far…
Is Apple the canary in Madison Avenue’s coal mine?
This jaw dropping announcement is striking. I believe that more companies will follow suit and enlist…
Apple Music nabs 10 million subscribers in 6 months, which took Spotify 6 years
Apple has passed 10m subscribers for its music streaming service, taking six months…
The Apple TV conundrum
Before the Apple TV was launched in September, some expected that Apple would be announcing a new subscription TV plan…
Apple, TV networks clash over size and makeup of Internet TV bundle
If Apple gets its way, TV will undergo a significant change, just like the music business did…
Apple debuts new Apple TV ad, ‘The Future of Television’
Apple has debuted a new Apple TV ad, “The Future of Television,” on U.S. broadcast and cable TV networks…
New Microsoft ad features retail employees singing Christmas carol outside Apple Store Fifth Avenue
To celebrate the holidays, Microsoft employees, who were selected from across the country…
Apple’s iBeacon so far fails to ignite retail revolution, won’t be big this Black Friday either
The launch of iBeacon two years ago was supposed to change shopping. What happened?
What happened to Apple’s marketing magic?
It just feels like Apple is content to play it safe lately…
Instagram said to test next-gen ads that leverage Apple’s 3D Touch, Apple Pay; Instagram denies
Facebook-owned Instagram is reportedly testing ads that exploit two of Apple’s most recent technologies, 3D Touch and Apple Pay…
Uh-oh, Spotify: People are paying up for Apple Music
At current the current rate, Apple Music could surpass Spotify’s paid subscriber base within a year…
