“All around us, the landscape of the TV market continues to buckle and heave as old players scramble to hold on and new entrants jockey for position. Cable companies maintain that cord cutting isn’t a big deal, but at the same time, they are busy launching their own Netflix-style streaming services,” Mathew Ingram writes for Fortune. “Now Hulu — jointly owned by Disney, 21st Century Fox, and Comcast — says it is going to offer a cable-style streaming service.”
“Given the massive marketplace that TV represents, especially from an advertising point of view, there are a couple of names that seem like they should be obvious players in this Game of Thrones: Namely, Google (or Alphabet) and Apple,” Ingram writes. “But neither of them offers anything close to a cable-style streaming TV service yet, despite many attempts to build one.”
“For both Google and Apple, the problem comes down to cost,” Ingram writes. “Both want to offer a service equipped with a selection of different channels from different TV networks and providers, and they don’t want it to cost more than about $30 a month because otherwise not enough people will be tempted to sign up… [But] the more competitors there are pushing streaming services, the more downward pressure there will be on prices for that content. That’s the main reason why you keep seeing reports about Google and Apple working on cable-style services that never seem to appear. (Amazon is in much the same boat.) ”
Read more in the full article here.
MacDailyNews Take: The dam is going to break sooner or later. Hopefully Apple is already poised and ready for the flood with their ark well constructed this time – as opposed to how they launched their patched up dinghies named “Apple Music” and “Apple TV” last year.
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