Poor news curation at Bloomberg, CNBC, Reuters created misleading iPhone supply chain panic

“The lazy high of Supply Chain crack is hard for journalists to kick,” Daniel Eran Dilger writes for Roughly Drafted.

“Troubles at component producers in Apple’s supply chain have once again been cited as evidence that iPhone demand must be weaker than expected,” Dilger writes. “This was very wrong last year, and every year for at least the last five generations of iPhones. In fact, it was five years ago that Benedict Evans tweeted, ‘after the past couple of years, people really ought to have learned that supply chain production volume rumours for iPhones are worthless.'”

“Today’s stories surrounding these five iPhone suppliers may sound like solid reporting work. But to many, it also sounded like solid journalism when Bloomberg confidently announced earlier this year in April that slowing growth at Samsung’s OLED-making Display Panel unit clearly meant that iPhone X was in big trouble, because Samsung was Apple’s sole supplier for its displays,” Dilger writes. “That was just part of the “bad news for Apple” that Bloomberg was “piling up” earlier this year regarding iPhone X. It all turned out to be fantastically wrong.”

Much more in the full article – recommendedhere.

MacDailyNews Take:

Don’t hate the manipulators, profit from them.MacDailyNews, November 10, 2018

WSJ: Apple slashes production orders for all three new iPhone models – November 19, 2018
Misreading Apple’s supply chain and iPhone XR demand – November 15, 2018
Apple: Ignore the noise – November 14, 2018
Dialog Semi says not seeing hit to demand from Apple – November 14, 2018
Don’t panic about iPhone sales just yet – November 14, 2018
Apple stock: This is not a repeat of 2015-16 – November 14, 2018
iPhone XR production cuts not due to soft demand – analyst – November 10, 2018
Apple’s Asian suppliers fall on report of canceled iPhone XR production boost – November 6, 2018
Nikkei claims iPhone XR production cuts, Apple stock drops over 3% – November 5, 2018
Uh, yeah, about those iPhone X ‘concerns’ from analysts: Never mind – May 1, 2018
Apple beats Street with best Q2 ever – May 1, 2018
Apple’s iPhone X isn’t selling well – or is it? – April 21, 2018
Apple’s iPhone X to be discontinued this year, analyst claims – April 20, 2018
Morgan Stanley: Apple stock may fall on ‘materially’ weaker iPhone sales – April 20, 2018
Apple’s iPhone X made 5 times the profit of 600 Android OEMs combined – April 18, 2018
Apple’s iPhone captured 86% of global handset profits in Q417; iPhone X alone took 35% of global handset profits – April 17, 2018
Bernstein: Ams AG is biggest winner in Apple’s TrueDepth Camera system – April 10, 2018
Apple’s iPhone X is the UK’s most popular smartphone – April 9, 2018
Apple’s iPhone X sales continue to disappoint, some analysts say – March 22, 2018
Ignore the iPhone X naysayers – March 10, 2018
Will the naysayers admit they were wrong about Apple’s iPhone X? – February 5, 2018
Do iPhone X sales spell trouble for Apple? – January 30, 2018
Apple supplier says report of iPhone X production cuts was overstated – January 30, 2018
Another January, another misleading iPhone supply cuts story from Nikkei – January 29, 2018
Apple stock drops after Nikkei report of iPhone X production cut – January 29, 2018
Reports of Apple cutting iPhone X orders make no sense – January 2, 2018
Apple stock tumbles on one poorly-sourced report of low iPhone X demand – December 26, 2017
Apple and suppliers shares drop on report of weak iPhone X demand – December 26, 2017
Nikkei: Apple to decrease iPhone production 10% in first quarter of 2017 – December 30, 2016
Nikkei proclaims ‘iPhone 7’ Dead On Arrival; bemoans Apple’s ‘lack of innovation’ – May 12, 2016
Japan’s Nikkei, The Wall Street Journal blow it, get iPhone demand story all wrong – January 16, 2013
Did Apple reduce 4-inch Retina display orders due to improving yields? – January 15, 2013
Analysts: iPhone 5 demand ‘robust;’ ignore the non-news noise – January 15, 2013
Apple iPhone suppliers decline on report orders cut by 50% – January 15, 2013
Apple swoon erases $17 billion from stock market – January 14, 2013
Apple iPhone 5 production cut signaling a new product release? – January 14, 2013
Apple drops to 11-month low on old reports of component cuts – January 14, 2013
The strange math of Apple’s alleged massive iPhone 5 component cuts – January 14, 2013
UBS analysts: Apple iPhone component order reduction ‘old news’ – January 14, 2013
Apple pulls down U.S. futures – January 14, 2013
Apple shares drop below $500 after reported cuts in iPhone 5 parts orders – January 14, 2013


  1. Whether it’s politics, religion, science, economics or tech, the modern news media is a cesspool of ignorance, incompetence and bias. The last of these – bias – probably makes up over 50% of the cesspool.. It should surprise nobody that they miss report stories on Apple. Why should Apple be the exeception?

  2. Profit? LOL. LMFAO. AAPL is getting absolutely b!tchslapped yet again this week! Remember when AAPL hit $232 a share? Those days are loooooong gone. All lower support has fallen away and AAPL is now in serious free fall. Share are down -20% and continuing to fall.

    All thanks to Pipeline and his insipid leadership. I am sure that Eddie Cue and all the other yes men/women sycophants are back slapping Pipeline daily as the share price craters.

  3. Bloomberg and CNBC are wonderful in bashing Apple as long as I can remember. following by other major websites publishing the same narrative. rinse and repeat same stories every days, months and years. Journalists are lazy to researching on facts, it is much easier for them to copy and pasted from others. Apple’s investors are not strange to this manipulation, they’ve been to this narrative many times.

  4. If this is the case, how come I could only get the iPhone XS I wanted in Space Gray? None of this is making sense, save to manipulate stock.

    The cover for analysts and media pundits alike is Apple isn’t reporting numbers, so even if Apple smashes earnings they’ll claim apple just made big margin but only sold 6 iPhones this quarter.

    Loosers all of them.

  5. here I post this again as I’ve done numerous times over years when the stock gets irrationality pushed down, food for thought.

    Old video shows a younger Cramer former Hedge Manager discussing about how to manipulate Apple.

    Watch the whole thing but he discusses aapl specifically around 3.30.

  6. With stories like this, I suspect if you follow the money, it will make more sense. Traders and analysts make money when stock prices move – one way or another, matters little to the larger players. This quarter the movement is down. Next quarter it may be up. And retail investors that are not long term, pay for this roller coaster, over and over again.

  7. It’s odd how so many will accept news ‘reporting’ can be biased and fake about Apple in order to sell print, sway people’s buying habits towards higher paying sponsors and/or to influence stock, yet when told this is EXACTLY the same thing happening with political reporting we get a resounding “freedom of the press is being undermined” from anyone who gains from such deception.

    Well which is it??

    1. Don’t go making sense… the left is fueled on absurdity.

      Although I’d suggest that there is an agenda with politics, and just regular old journalistic laziness and incompetence concerning Apple.

    2. You beat me to it, my sentiments exactly. Some see bias immediately when it comes to Apple, yet the same media is credible and pure as the wind driven snow when it comes to politics…

  8. So funny that they say they cut orders for al 3 iPhones but nobody knows how many Apple ordered in the first place – I think Apple is still above their guidance but we will never know since we will not see numbers anymore.

    1. I’m glad we won’t see numbers anymore. Analysts have grown too fixated on them, as these latest “news” stories show. If Apple’s services revenue continue to grow, so will its overall revenue, which is the number that really matters. Maybe analysts can start to focus on that number and not just on iPhones.

      1. The solution to inadequate data & transparency is NOT less data & transparency. Apple just opened itself up to more rumor mongering & manipulation.

        Cook needs to resign before he screws up something else. If it wasn’t for the torrent of App store proceeds covering up the gross mismanagement and ineptitude everywhere else ar Apple, Cook would have been on unemployment assistance long ago. He needs to follow his trye calling as a social justice warrior. Let someone with a clue run Apple

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