Apple iPhone X supplier Samsung warns of weak display panel demand

“Samsung Electronics posted record first-quarter profits on Thursday, but warned about a slowdown in its display panel segment,” Saheli Roy Choudhury reports for CNBC. “That could be bad news for Apple’s iPhone X.”

“The display panel business makes organic light-emitting diode, or OLED, screens for both its own smartphones but also for the iPhone X,” Choudhury reports. “Samsung said in its first-quarter earnings announcement that the display panel segment profits were ‘affected by the slow demand for flexible OLED panels.’ For the second-quarter, the company predicted the same weakness to persist and said it would do cost-cutting and improve efficiency.”

“The company’s predictions came after key iPhone supplier Taiwan Semiconductor Manufacturing (TSMC) warned about slower growth in smartphone chip sales,” Choudhury reports. “Another key Apple supplier gave dramatically lower June quarter guidance. Austria-based AMS, which provides optical sensors used in the iPhone X, said it expects sales for its second quarter to be in the range of $220 million to $250 million, down nearly 50 percent from its first quarter.”

Choudhury reports, “Samsung said it expects second-quarter mobile earnings to drop on a quarterly basis because of a slowdown in sales of its flagship smartphones including the Galaxy S9 as well as higher marketing expenses.”

Read more in the full article here.

MacDailyNews Take: Yes, Samsung’s weak display panel demand is all due to the iPhone X “disappointment” and nothing whatsoever to do with Samsung being unable to peddle their dog-slow fake iPhones.

iPhone X was the best-selling smartphone in the world in the December quarter according to Canalys, and it has been our top selling phone every week since it launched. iPhone 8 and iPhone 8 Plus rounded out the top three iPhones in the quarter. In fact, revenue for our newly launched iPhones was the highest of any lineup in our history, driving total Apple revenue above our guidance range… The iPhone X was the most popular and that’s particularly noteworthy given that we didn’t start shipping until early November, and we’re constrained for a while. The team did a great job of getting into supply demand balance there in December. But since the launch of iPhone X, it has been the most popular iPhone every week, every week sales. And that is even through today, actually through January… We feel fantastic, particularly as it pertains to iPhone X. — Apple CEO Tim Cook, February 1, 2018

Counterpoint Research: In Q1, Apple grew 32% YoY in China due to strong iPhone X performance – April 26, 2018
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Apple’s iPhone captured 86% of global handset profits in Q417; iPhone X alone took 35% of global handset profits – April 17, 2018
Apple’s iPhone X is the UK’s most popular smartphone – April 9, 2018
Apple to release Q218 earnings, webcast live conference call on May 1st – April 3, 2018
Apple’s new iPhones are going to destroy Samsung’s dog-slow Galaxy Note 9; in fact, Apple’s current iPhones will, too – March 29, 2018
Peddlers of dog-slow Android phones can’t copy Apple’s TrueDepth system; stuck with antiquated fingerprint readers instead – March 23, 2018
Apple debuts new TV ad for Apple Pay on iPhone X using Face ID – March 23, 2018
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Apple accelerates mobile processor dominance with A11 Bionic; benchmarks faster than 13-inch MacBook Pro – September 15, 2017
Apple’s A11 Bionic chip in iPhone X and iPhone 8/Plus on par with 2017 MacBook Pro – September 14, 2017


  1. If true, it is reasonable to think external clients create more uncertainty in display excess or shortages. Since Apple is such a large client for Samsung, it follows that the possibility of a sudden significant decrease in display shipments would also be largely attributable to them.

  2. Stupid Samsung makes their own phones, so a weak demand for OLED screen means they are doing a great job of selling many Samsung Phones. The sly way they blame Apple for weak OLED demands in not appropriate. I wish Japanese companies would compete with Samsung for the share of the Apple pie.

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