The iPhone X got upstaged by Apple’s batterygate scandal

“It’s one of the most buzzed-about brands in the world, but lately people have been talking about Apple for all the wrong reasons,” Alessandra Malito reports for MarketWatch.

“Apple buzz — defined as whether the 30,000 or so daily poll respondents have heard either something positive or negative about the brand — rose to 64% this week, according to market research firm Morning Consult,” Malito reports. “Apple’s negative ‘buzz,’ as the firm calls it, hit its highest level ever on Jan. 1, when 24% of people said they had heard something negative about the company — the most since Morning Consult began tracking the brand in October 2016.”

“The bad news for Apple: More people are talking about Apple these days than they were on Nov. 3, when the company released its iPhone X,” Malito reports. “But, as the saying goes, perhaps all publicity is good publicity. Apple’s overall favorability is still strong, with around 68% of poll participants having a positive view of the brand (as per usual, according to Morning Consult), compared with the average consumer electronics industry average of 43%.”

Read more in the full article here.

MacDailyNews Take: This too shall pass, but Apple brass should understand that there’s only so much crap you can heap upon the brand that Steve Jobs built before it stops sliding off and starts sticking instead.

Analyst: Apple’s ‘batterygate’ solution may mean 16 million fewer iPhones sold this year – January 3, 2018
An Apple conspiracy theory blooms – January 2, 2018
Apple clarifies policy on $29 battery replacements: All iPhone 6 and later devices are eligible – January 2, 2018
Why Apple’s response to iPhone ‘batterygate’ is brilliant – December 30, 2017
Australian lawyers to launch largest-ever class action against Apple over iPhone ‘batterygate’ – December 29, 2017
The most annoying things about Apple’s iPhone ‘batterygate’ apology – December 29, 2017
iFixit discounts iPhone battery replacement kits as Apple cuts prices, apologizes for the confusion – December 29, 2017
15 class action lawsuits filed against Apple for throttling iPhones with aging batteries – December 29, 2017
Apple apologizes for poor communication about iPhone batteries and performance; slashes battery replacement cost from $79 to $29 – December 28, 2017
No, Apple’s throttling of iPhones with aging batteries is not planned obsolescence – December 28, 2017
Apple execs face jail in France after lawsuit over slowing down iPhones – December 28, 2017
Korea seeks explanation from Apple for slowing down devices without warning – December 28, 2017
Apple now facing 8 lawsuits over throttling processors in iPhones with aging batteries – December 27, 2017
Apple tarnished their brand with clandestine iPhone battery management and processor throttling – December 27, 2017
Should Apple replace aging iPhone batteries for free instead of throttling processor speed? – December 21, 2017
Apple confirms iPhones with older batteries will take hits in performance – December 20, 2017
iPhone performance and battery age – December 18, 2017
Apple met with Chinese regulators to discuss iPhone 6s unexpected shutdowns – February 10, 2017
Rumor: Apple may extend iPhone 6s battery replacement program to iPhone 6 – January 17, 2017
A message from Apple about 
iPhone and unexpected shutdowns – December 2, 2016
Apple offers free battery replacement for ‘very small number’ of iPhone 6s units with unexpected shutdown issue – November 21, 2016


  1. But what I love are the Fandroid trolls with no sense of perspective treating this as some kind of truly horrible thing to do to users, unlike Samsplode nearly blowing up planes & passengers with their shoddy wares and poor quality control. THAT’S perfectly okay with these losers.

    I admit Apple should’ve had a battery slowdown opt-in but really not a big whup particularly. What Apple can’t afford to lose though is that rare privilege of trust, regardless of the size of the offense. Especially if those offenses start adding up.

    1. You’ll never know the exact figures for iPhone X sales. Apple reports out on total phone sales (which is still more than some other OEMs), but they don’t provide the breakout by model. However, we’ll see evidence of iPhone X sales through higher average selling prices for the quarter.

  2. Just like in the old days (think game of thrones) it’s tough to be King. Everybody wants to take you down, and beat you to a pulp, so they can reign. I don’t think Apple is overtly concerned though….this will pass….

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