First month of iPhone 8/Plus adoption shows Apple’s latest iPhones are actually selling well

“Localytics examined over 70 million iOS devices to determine what percentage of iPhone 8’s are in use and compared this to previous iPhones a month after they were launched,” Chuck Jones writes for Forbes. “8’s usage trails the previous three new iPhone launches (and probably pretty much all of them). However, what needs to be taken into account is that these are percentages and not the number of devices in use.”

Jones writes, “Localytics provided first weekend percentages so when the first month is compared the growth was: iPhone 6 grew from 2.3% in use to 7.0% usage or a growth ratio of 3.0x; iPhone 6s grew from 1.3% to 4.3% usage or a ratio of 3.3x; iPhone 7 grew from 1.2% to 5.1% usage or a ratio of 4.3x; iPhone 8 grew from 0.7% to 2.4% usage or a ratio of 3.4x.”

“So it appears that the iPhone 8’s demand has actually been fairly consistent for the first month and pretty much in-line with previous iPhone launches,” Jones writes. “And this is in the face of the iPhone X’s upcoming launch.”

Read more in the full article here.

MacDailyNews Take: Apple’s iPhone 8 and 8 Plus are the best pair of smartphones on the market right now, so of course demand is healthy.

Ars Technica reviews Apple’s iPhone 8 and 8 Plus: Great phones, but who are they for? – September 28, 2017
Apple’s iPhone X kills iPhone 8 and exposes Cook & Co.’s risky gamble – September 26, 2017
Positive reviews for Apple’s iPhone 8/Plus and iOS 11 bode well for the iPhone X – September 19, 2017
Wired reviews Apple’s iPhone 8 and 8 Plus: Virtually perfect phones – and yet already obsolete – September 19, 2017
Associated Press reviews iPhone 8/Plus: Like flying in coach versus first class iPhone X – September 19, 2017
USA Today’s Baig reviews iPhone 8/Plus: Excellent iPhones overshadowed by iPhone X – September 19, 2017
Apple’s A11 Bionic chip is by far the highest-performing system on the market; totally destroys Android phones – September 19, 2017
Apple’s A11 Bionic chip in iPhone 8, 8 Plus, and iPhone X leaves Android phones choking in the dust – September 18, 2017
The inside story of Apple’s amazing A11 Bionic chip – September 18, 2017
Apple’s A11 Bionic obliterates top chips from Qualcomm, Samsung and Huawei – September 18, 2017
Apple accelerates mobile processor dominance with A11 Bionic; benchmarks faster than 13-inch MacBook Pro – September 15, 2017
Apple’s A11 Bionic chip in iPhone X and iPhone 8/Plus on par with 2017 MacBook Pro – September 14, 2017


  1. oh great. Why not have only 1 day of sales in the 1st incomplete month (->0.1%), so you will easily get a factor of 20 or more. The point is, these factors are 100% meaningless. Neither a good nor a bad sign, but meaningless.

  2. There real numbers will be revealed over time. They will be higher than the pessimists and negative rumor mongers (stock manipulators) predicted, but lower than the unreasonable optimists would like.

    And then the iPhone X will begin shipping…and the same thing will be true!!

    1. I generally find Jones’s analysis to be rather shallow.. This effort is much better than previous writings.

      The reader has to keep in mind that the base upon which the percentages are based is larger each subsequent year. Ergo, even with higher real numbers the percentage of usage may be, and probably is, smaller than the previous year.

      Reports such as this one by Localytics is incomplete, as it does not reference the size of the base the percentage was calculated against.

      Further, in the three years prior to the iPhone 8 consumers had on two choices: the 4.7″ and 5.5″ models. This year a third choice has been added to the mix, so its natural that in terms of percentage of usage something has to give.

      Negative articles about iPhone 8 sales are, at best, uninformed, and at worst, fabrications of reality.

    1. Price to performance the iPhone 8 is better than the iPhone X. Except for the costs attributed to the OLED display and 3D sensing the cost to manufacture is virtually the same. Both cost more than the iPhone 7 to produce.

      However, the iPhone 8 got a $50 price increase, while the iPhone X got a $230 price increase.

      With the new pricing structure it shouldn’t be surprising that the iPhone 7 is selling better than the iPhone 8. After all, they look very similar on the outside and the iPhone 7 is priced $150 less.

  3. Another equally valid data point: I personally haven’t seen one in the wild yet.

    From this one data point, I am now qualified to project future sales. The sky is falling!!!!!!!!!!!!

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