“Apple Music may still be tens of millions of paid subscribers behind Spotify in the global market, but the company now has more paying users in the most lucrative streaming nation of them all,” Parker Hall writes for Digital Trends. “That’s right: Apple’s on-demand streaming service is now besting the Swedes with over 20 million subscribers in the United States, according to a recent report from Digital Music News.”

“A key part of [Apple]’s strategy has been a steady flow of partnerships involving blockbuster releases by big-name artists. In particular, Apple has done well to join forces with household names in the world of rap, hip-hop, and R&B — which make up over one-third of music streams in the United States, according to Neilsen Music,” Hall writes. “Drake, Frank Ocean, Chance The Rapper, Taylor Swift, Katy Perry, and others have all signed deals for album releases via Apple Music at one time or another, either giving subscribers earlier access to their new music, or offering it exclusively to those who pay for Apple Music, though the exclusivity tact has become less common in recent years.”

“Beyond offering listeners earlier access to their favorite artists’ new material, Apple Music has made a name for itself among die-hard fans by offering them access to artists via its popular Beats One radio service. A huge cast of cult-beloved musicians like Drake, Frank Ocean, Pharell, Ryan Adams, Deadmau5, and more have radio shows on Beats One,” Hall writes. “Tt’s easy to see why those who are at home inside Apple’s ecosystem would pick Apple Music over its competitors. After all, if you already own an iPhone and a Mac, there’s probably no reason that you wouldn’t try Apple Music first… Recent reports say that Apple Music may outpace Spotify by as many as three million paid subscribers in the United States by the end of 2018.”

Read more in the full article here.

MacDailyNews Take:

Daniel Ek, CEO of Spotify, upon seeing Apple Music unveiled

Daniel Ek, CEO of Spotify, upon seeing Apple Music unveiled

 
SEE ALSO:
Apple slices into Spotify’s lead in U.S. music market – July 9, 2018
Apple Music now has more paying subscribers in the U.S. than Spotify – July 6, 2018
Apple revs up their own music publishing business – June 14, 2018
Oliver Schusser named new Apple Music chief as service passes 40 million subscribers – April 11, 2018
Apple Music hits 40 million paid subscribers milestone – April 4, 2018
Apple Music hits 38 million paid subscribers – March 12, 2018
Apple Music expands student membership pricing to 82 new countries – February 13, 2018
Apple Music poised to knock off Spotify – February 12, 2018
Apple Music was always going to win – February 6, 2018
Apple Music on track to overtake Spotify, become No. 1 streaming service in U.S. this summer – February 4, 2018
Apple Music and Spotify now account for the majority of music consumption in the UK – January 3, 2018
Spotify files for its IPO – January 3, 2018
Spotify hit with $1.6 billion lawsuit from music publisher – January 2, 2018
Apple Music passes Pandora and Spotify in mobile usage – March 29, 2017
Spotify hits 50 million paid subscribers – March 3, 2017
Apple Music surpasses 20 million paid members 17 months after launch – December 6, 2016
Oh ok, Spotify listeners are upgrading to Apple Music – July 19, 2015
Spotify CEO claims to be ‘ok’ with Apple Music – June 9, 2015