“George Ergatoudis, one of the most influential tastemakers in the UK business, is leaving Spotify, MBW understands – to join arch rival Apple Music,” Tim Ingham reports for Music Business Worldwide.

“Ergatoudis joined Spotify as Head of Content Programming for the UK in March 2016, leaving behind his role as Head of Music for BBC Radio 1 and 1Xtra,” Ingham reports. “He has since been promoted to Head of Music Culture, International Shows & Editorial / Content at the platform.”

“We hear Ergatoudis has filled the vacant Head of UK role at Apple Music,” Ingham reports. “Spotify is believed to have a current active user base worldwide of around 170m (75m paying; 95m ad-funded) while Apple Music is believed to have around 48m (40m paying; 8m on free trials). However, Apple Music is tipped to overtake Spotify’s paying subscriber base in the US over the coming months.”

Read more in the full article here.

MacDailyNews Take: Sleep tight, Spotify.

Along with perfect integration with their iPhones, iPads, Macs, Apple Watches, and HomePods, smart people have 15 million more reasons for choosing Apple Music over Spotify:

You’d have to be stupid to subscribe to Spotify when it has 33% fewer tracks than Apple Music for the same price. Apple Music boasts a catalog of 45 million songs; Spotify has a mere subset of just 30 million. Don’t be stupid. If you’re still subscribing to Spotify, it’s past time for you to cancel it and upgrade to Apple Music. (See also: How to move your Spotify playlists to Apple Music.)MacDailyNews, February 6, 2017

SEE ALSO:
Apple revs up their own music publishing business – June 14, 2018
Oliver Schusser named new Apple Music chief as service passes 40 million subscribers – April 11, 2018
Apple Music hits 40 million paid subscribers milestone – April 4, 2018
Apple Music hits 38 million paid subscribers – March 12, 2018
Apple Music expands student membership pricing to 82 new countries – February 13, 2018
Apple Music poised to knock off Spotify – February 12, 2018
Apple Music was always going to win – February 6, 2018
Apple Music on track to overtake Spotify, become No. 1 streaming service in U.S. this summer – February 4, 2018
Apple Music and Spotify now account for the majority of music consumption in the UK – January 3, 2018
Spotify files for its IPO – January 3, 2018
Spotify hit with $1.6 billion lawsuit from music publisher – January 2, 2018
Apple Music passes Pandora and Spotify in mobile usage – March 29, 2017
Spotify hits 50 million paid subscribers – March 3, 2017
Apple Music surpasses 20 million paid members 17 months after launch – December 6, 2016
Oh ok, Spotify listeners are upgrading to Apple Music – July 19, 2015
Spotify CEO claims to be ‘ok’ with Apple Music – June 9, 2015