“Europe is about to introduce General Data Protection Regulations, (GDPR). These rules are designed to bring existing data protection laws into the 21stCentury, they allow individuals the right to see what information companies hold about them, oblige business to handle data more responsibly, and put a new set of fines and regulations in place,” Evans writes. “Almost any entity that handles personal data will be impacted by the rules, which you can read here. These changes may be taking place in Europe, but there is expectation most big tech firms will apply similar protections outside Europe, which will give more effective protection to most people – which is a good thing.”
“Apple recently introduced updated privacy protections across all its products, which now offer a new Data & Privacy screen during setup. This explains how Apple and apps use your data and promises that the company’s solutions are designed to minimize the collection and use of your data. It also describes how on-device processing is used whenever possible,” Evans writes. “Effectively this means Apple’s products are private by design, which should open up interesting opportunities for the company in future. These aren’t the only privacy enhancements we can look forward from Apple as it prepares for GDPR rules to become mandatory in May.”
Read more in the full article here.
MacDailyNews Take: Apple CEO Tim Cook may run a somewhat loose ship, but, following Steve Jobs’ lead, he’s got privacy right.
Privacy means people know what they’re signing up for, in plain English, and repeatedly. I’m an optimist; I believe people are smart, and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with your data. — Steve Jobs, 2010
The truth is, we could make a ton of money if we monetized our customer… We’ve elected not to do that. We’re not going to traffic in your personal life. Privacy to us is a human right, a civil liberty. — Apple CEO Tim Cook, 2018