Everything you need to know about Apple’s GDPR privacy upgrade

“Apple is updating its products and services to bring them in line with the EU’s forthcoming privacy protection rules (GDPR),” Jonny Evans writes for Computerworld. “Among other improvements, customers will be able to download all the information Apple keeps about them.”

“Europe is about to introduce General Data Protection Regulations, (GDPR). These rules are designed to bring existing data protection laws into the 21stCentury, they allow individuals the right to see what information companies hold about them, oblige business to handle data more responsibly, and put a new set of fines and regulations in place,” Evans writes. “Almost any entity that handles personal data will be impacted by the rules, which you can read here. These changes may be taking place in Europe, but there is expectation most big tech firms will apply similar protections outside Europe, which will give more effective protection to most people – which is a good thing.”

“Apple recently introduced updated privacy protections across all its products, which now offer a new Data & Privacy screen during setup. This explains how Apple and apps use your data and promises that the company’s solutions are designed to minimize the collection and use of your data. It also describes how on-device processing is used whenever possible,” Evans writes. “Effectively this means Apple’s products are private by design, which should open up interesting opportunities for the company in future. These aren’t the only privacy enhancements we can look forward from Apple as it prepares for GDPR rules to become mandatory in May.”

Read more in the full article here.

MacDailyNews Take: Apple CEO Tim Cook may run a somewhat loose ship, but, following Steve Jobs’ lead, he’s got privacy right.

Privacy means people know what they’re signing up for, in plain English, and repeatedly. I’m an optimist; I believe people are smart, and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with your data. — Steve Jobs, 2010

The truth is, we could make a ton of money if we monetized our customer… We’ve elected not to do that. We’re not going to traffic in your personal life. Privacy to us is a human right, a civil liberty. — Apple CEO Tim Cook, 2018

9 Comments

  1. For all those who bash Tim. on any chance they get and conpare him to Steve Jobs relentessly …. ( running a loose ship etc )

    Compare Apples to Apples… What Tim is running today dwarfs what Steve had to deal with… so please ….. think before u bash.
    And no one .. and no one will ever know what Apples performance would have been like under Steves mangemnet today……given the sheer scale of Apple today.

    CUPERTINO, California—January 18, 2011—Apple® today announced financial results for its fiscal 2011 first quarter ended December 25, 2010. The Company posted record revenue of $26.74 billion and record net quarterly profit of $6 billion….

    CUPERTINO , California — February 1, 2018 — Apple today announced financial results for its fiscal 2018 first quarter ended December 30, 2017. The Company posted quarterly revenue of $88.3 billion and net profit of 20.1 billion…..

      1. What the F are you talking about??
        Apple makes more profits than ANY OTHER company in THE WORLD!!

        Tim makes MORE MONEY to shareholders than any other CEO in THE WORLD!!

  2. “.. think before u bash.”

    Not going to happen. I’ll wager (successfully) that few posting on MDN have a clue on what it takes to manage a lemonade stand, let alone the largest, most profitable tech company, employing tens of thousands, in the world.

    They will continue bashing because that’s as far as their collective intelligence goes.

    1. If you can’t see a pattern of “loose ship operation” here, you’re either blind, a Tim Cook apologist, or a blind Tim Cook apologist:

      Why can’t Apple keep their products up-to-date? – April 10, 2018
      Why is it taking Apple so long to update the Mac Pro? – April 10, 2018
      Apple needs to stop promising new products and start delivering them – April 6, 2018
      Apple: No new Mac Pro until 2019 – April 5, 2018
      Apple HomePod disappoints with weak sales after tardy debut that missed Christmas shopping season – April 12, 2018
      Apple tumbles 24 spots – from 5th to 29th – in Harris Reputation Poll – March 13, 2018
      Apple shakes up software development strategy to focus on quality – February 12, 2018
      Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
      Apple on Mac flaw: ‘We apologize to all Mac users. Our customers deserve better. We are auditing our development processes.’ – November 29, 2017
      Tim Cook’s sloppy, unfocused Apple rushes to fix a major Mac security bug – November 29, 2017
      What to do about Apple’s shameful Mac security flaw in macOS High Sierra – November 29, 2017
      Under ‘operations genius’ Tim Cook, product delays and other problems are no longer unusual for Apple – November 20, 2017
      Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
      Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
      On the future of Apple’s Macintosh – February 6, 2017
      Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
      AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
      Apple is misplaying the hand Steve Jobs left them – November 30, 2016
      Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
      Apple delays AirPod rollout – October 26, 2016
      Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
      Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
      Apple delays release of watchOS 2 due to bug – September 16, 2015
      Apple delays HomeKit launch until autumn – May 14, 2015
      Open letter to Tim Cook: Apple needs to do better – January 5, 2015
      Apple delays production of 12.9-inch ‘iPad Pro’ in face of overwhelming iPhone 6/Plus demand – October 9, 2014
      Tim Cook’s mea culpa: iMac launch should have been postponed – April 24, 2013
      Obviously, Apple’s autumn iMac launch was badly botched – March 19, 2013
      The curious case of Tim Cook, operations genius, and the missing iMacs – February 4, 2013
      iMac ship times slip again in Europe on supply issues; U.S. retailers shipping all models – February 4, 2013
      Within hours of availability, shipping times for 27-inch iMac slip to 3-4 weeks – November 30, 2012

      1. Thanks for the list. Tim pls fix this then be personally offended by DACA being revoked that way you don’t waste CEO time at Apple to your personal beliefs. Apple not a belief it is BUSINESS

  3. Having been on a team which just wrapped up GDPR compliance preparations for our company, my opinion is that the Europeans have taken a good idea– better privacy protection– and mucked it up with huge, expensive administrative overhead. The ones benefiting most from GDPR are the lawyers and bureaucrats.
    It’s definitely raised the cost of doing business in Europe, and I fear it’s going to lead to reduced competition and higher prices there.
    Just my opinion, to which I am entitled.

Add Your Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.