“When Apple reported earnings, it missed analyst revenue estimates by $80 million. It also missed Mac sales by 900,000 units,” Yarow writes. “Apple’s average selling price for a Mac was $1,359 last quarter. If Apple had met analyst expectations on the Mac business, it would have crushed revenue estimates. The Mac business would have added $1.23 billion in revenue.”
“If Apple announced the iMac in February, it could brag about the crazy earnings numbers it posted last quarter. Instead of the narrative about Apple centering on doom, it would have a giant megaphone to talk about how incredibly healthy Apple’s business really is,” Yarow writes. “It would also have had more time to manufacture iMacs, making it easier to meet demand when the computer finally went on sale.”
Read more in the full article here.
MacDailyNews Take: What was that we wrote back on February 4th? Oh, yeah:
Apple screwed up with the iMac supply. Everyone knows it. Nobody knows why. This is because Apple insists on sitting there mum and, as they will hopefully someday finally figure out, in the absence of information, information will be created to fill the void… It’s Apple’s institutionalized cone of silence that’s to blame for creating the information vacuum in the first place. In other words, just tell us that the friction-stir welding process (or whatever) ran into an unforeseen snag and that you’re working on the issue and hope to have iMacs in customers’ hands ASAP, Apple. It’s okay to simply admit and explain the issues to customers, Apple. We’ll understand. Really, we will.
With such a simple statement, none of this soap opera bovine excrement would be floating around out there.
And, as we wrote on March 5th:
Apple is too big and too rich to screw up things like iMac availability for Christmas shopping season. This isn’t 1996. Steve Jobs would have gone on a spree with an axe. Tim Cook, operations genius, is ultimately responsible for Apple blowing some 800,000 iMac sales in fiscal Q113 (holiday quarter). (Hopefully, he blew them into this quarter.) If Apple had those iMacs ready like they should have, not two months late, then they would have handily beaten the street in all respects and we wouldn’t be having this conversation today.
Apple still seeing strong Mac sales growth as iMac supply constraints ease – March 18, 2013
NPD: U.S. Mac sales up 31% YOY in January; Apple looks to be catching up to iMac demand – February 25, 2013
The curious case of Tim Cook, operations genius, and the missing iMacs – February 4, 2013
iMac ship times slip again in Europe on supply issues; U.S. retailers shipping all models – February 4, 2013
Within hours of availability, shipping times for 27-inch iMac slip to 3-4 weeks – November 30, 2012