IDC: Apple expected to gain traction in smart home market

The global market for smart home devices is expected to grow 26.9% year over year in 2019 to 832.7 million shipments, according to the International Data Corporation (IDC) Worldwide Quarterly Smart Home Device Tracker. Sustained growth is expected to continue with a compound annual growth rate (CAGR) of 16.9% over the 2018-2023 forecast period and nearly 1.6 billion devices shipped in 2023 as consumers adopt multiple devices within their homes and as global availability of products and services increases.

“2018 was all about getting products into consumers’ homes and both Amazon and Google excelled at this through low-cost smart speakers and multiple bundles across device categories,” said Jitesh Ubrani research manager for IDC Mobile Device Trackers. “However, 2019 will be more about tying the various devices together to form a more cohesive experience and more importantly, layering in additional services.”

IDC: Smart Home Devices by Category, 2019 and 2023

Though the smart home market will essentially be dominated by two companies, Amazon and Google, Apple is also expected to gain traction in the coming years. The existing popularity of iOS and macOS devices combined with the availability of Apple apps/services on non-Apple products will help the company slowly entice more consumers into their ecosystem while also attracting third parties to build compatible devices.

“One important trend to watch is how smart assistants become integrated throughout the home,” said Ramon T. Llamas, research director for IDC’s Consumer IoT Program, in a statement. “Smart assistants will act as the point of contact with multiple smart home devices and essentially become the cornerstone of the smart home experience. Already we’ve been seeing that with smart speakers and this will eventually move on to appliances, thermostats, and all sorts of video entertainment.”

Source: International Data Corporation

MacDailyNews Take: For security and privacy, only purchase smart home devices that Apple HomeKit-compatible.

Apple maintains a list of HomeKit-compatible smart accessories here.

CNET also offers a HomeKit-compatible list of products here.

IDC: Lighting, security cameras to drive smart home device sales – March 29, 2019
Apple hires ex-Microsoft exec to revamp smart home business – February 17, 2019
Tons of new HomeKit gear is landing this year as adoption quickly accelerates – January 15, 2019
Apple’s HomeKit was a surprise winner of CES 2019 – January 9, 2019
Apple’s Siri has gotten a lot more accurate over the past 9 months – December 21, 2018
AI guru John Giannandrea named to Apple’s executive team – December 20, 2018
Former Apple employees on Eddy Cue: Siri and Eddy were ‘a bad fit’ – September 5, 2018
Apple’s Siri improved by 11 percentage points in correct answers over the last 15 months – July 25, 2018
Apple combines machine learning and Siri teams under John Giannandrea – July 10, 2018
Apple’s ‘personal assistant activation’ patent application hints at improved Siri – May 10, 2018
iOS 11.4 will allow Siri to recognize AirPlay commands – May 3, 2018
Apple’s A.I. efforts get shot of adrenaline with Giannandrea coup – April 6, 2018
A.I. defector gives Apple access to Google’s secrets – April 6, 2018
Gene Munster: Poaching AI chief John Giannandrea from Google a win for Apple – April 5, 2018
Apple hires Google’s A.I. chief to improve Siri – April 4, 2018


  1. The Smart Home and IOT start with your home network and most often the wireless part of it. That Apple has abandoned router development is perhaps the greatest example yet of Cook’s lack of vision or understanding of the User’s experience. I am the guy who fixes my families and friends computer and related stuff. Nearly every problem continues to be related to connectivity issues in one way or another. For years now, I only used one solution: Apple’s Airports. Now Apple has very unwisely pulled the rug out from under that solution.

    It is tough to know what to recommend anymore and I’m trying to sort that for 3 people right now. Sure I can have a WiFi network setup for any of these folks in a few minutes, but what about managing it, troubleshooting it and just answering questions I’ll get in the future?

    Then there is the issue of security which can NOT be a separate, but concomitant, issue. The IOT devices should most definitely be isolated within your network due to their security problems, but that will reduce their functionality, ease of use and integration. A good and properly designed router could fix all of this and not require all the traffic to be visible, potentially, by the mesh products, particularly, and other routers available today. Apple has left us fending for ourselves on this front and I believe it, home and small business networking, will be the glue that provides brand stickiness in the near future rather than which phone is in your pocket. Apparently, Amazon does, too.

  2. Pretty unbelievable that Apple pulled the plug on those excellent routers… And expect to gain market share in the automated home…
    Could the Homepod be the next gen of Apple router?
    Apple under Cook is so unpredictable… The narrative of Apple about privacy is incomplete. Sometime fishy. Mostly paradoxal.

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