Ming-Chi Kuo: Reports of iPhone 8 sales woes ‘overdone’ and ‘excessively negative’

“Reports of lower than expected first weekend iPhone 8 sales are ‘overdone,’ KGI Securities analyst Ming-Chi Kuo told investors in a new note sent out this [yesterday] evening,” Juli Clover reports for MacRumors. “Kuo says that based on estimates of iPhone 8 production and research data from Localytics, the market is ‘excessively negative’ on iPhone 8 sales.”

“Recent data from Localytics found that the iPhone 8 Plus is more popular than the iPhone 8, which Kuo says aligns with KGI’s production-side observations,” Clover reports. “While sales were lower overall, the iPhone 8 Plus saw the strongest first weekend adoption rate of any Plus-sized iPhone to date.”

“iPhone 8 lines outside of Apple retail stores were indeed shorter this year than in past years, says Kuo, but there was stable first weekend demand within carrier channels. Most people who camp outside of Apple Stores to purchase devices are “presumably hardcore Apple fans and heavy users” who are waiting for the iPhone X, which he says explains the perceived lack of demand,” Clover reports. “Though Kuo believes first weekend sales of the iPhone 8 and iPhone 8 Plus are on track, he warns that iPhone 8 and 8 Plus shipment momentum may not be stable and needs to be closely monitored as the launch of the iPhone X approaches.”

Read more in the full article here.

MacDailyNews Take: Yup.

iPhone preorders long ago dramatically reduced visible queues during first weekend sales. We preorder them online and they arrive at our doorsteps on release day. It’s not difficult to comprehend. It’s been this way for years.MacDailyNews, September 26, 2017

Poor iPhone 8 Plus. You’ll be the best smartphone on the planet for all of 42 days.MacDailyNews, September 19, 2017

This is pretty much the universal reaction to what would have been the world’s best smartphone had the iPhone X not existed. Again, Apple may have a problem on their hands if they’ve made too many iPhone 8/Plus units and are not prepared to market and promo them like crazy. Since the U.S. carriers are already offering iPhone 8/Plus promotions, Apple seems to have planned for the expected reaction to iPhone 8/Plus with iPhone X looming over them.MacDailyNews, September 19, 2017

You know, we’re not convinced that Apple will be overrun with iPhone 8/Plus preorders. Yes, use the App Store app [to preorder], in case, but it might be an easier night than you think. In fact, Apple just might have a problem on their hands, judging by the early results of our online poll. It’s early, but we expect Apple to market the living you-know-what out of the iPhone 8/Plus because, next to the iPhone X, it’s looking like a tough sell.MacDailyNews, September 14, 2017

Apple’s iPhone X kills iPhone 8 and exposes Cook & Co.’s risky gamble – September 26, 2017
Positive reviews for Apple’s iPhone 8/Plus and iOS 11 bode well for the iPhone X – September 19, 2017
Wired reviews Apple’s iPhone 8 and 8 Plus: Virtually perfect phones – and yet already obsolete – September 19, 2017
Associated Press reviews iPhone 8/Plus: Like flying in coach versus first class iPhone X – September 19, 2017
USA Today’s Baig reviews iPhone 8/Plus: Excellent iPhones overshadowed by iPhone X – September 19, 2017
Apple’s A11 Bionic chip is by far the highest-performing system on the market; totally destroys Android phones – September 19, 2017
Apple’s A11 Bionic chip in iPhone 8, 8 Plus, and iPhone X leaves Android phones choking in the dust – September 18, 2017
The inside story of Apple’s amazing A11 Bionic chip – September 18, 2017
Apple’s A11 Bionic obliterates top chips from Qualcomm, Samsung and Huawei – September 18, 2017
Apple accelerates mobile processor dominance with A11 Bionic; benchmarks faster than 13-inch MacBook Pro – September 15, 2017
Apple’s A11 Bionic chip in iPhone X and iPhone 8/Plus on par with 2017 MacBook Pro – September 14, 2017


  1. Too many nay sayers and pessimists have their own agenda in spreading negative news about Apple, nothing new here. In a few months when Apple releases the revenue and profits, that will give a clear (and opposite) picture. With the SE, then iphone 8,then X apple has a great lineup of phones for every one

  2. It’s always self-servingly hard to comprehend for the media – if it doesn’t make a good headline. Especially at Apple’s expense. And NEVER an apology for the false, doofus and unprofessional reporting. Analysts only encourage and support misinformation to their own evil money-motivated ends for as long as possible until they can no longer hide the real truth. Rinse and repeat.

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