The top three brands in the big five European markets, Samsung, Apple and Huawei, made up 71% of smartphone sales in the latest quarter, with newcomer Xiaomi in the fourth spot, with a 4.4% share.
In the USA, Apple and Samsung showed slight year-on-year share gains, up 0.1% and 1.4% respectively. Google’s Pixel phones hit their highest-ever quarterly sales share of 3.4%, up from 1.7% a year earlier.
In the USA and the European top five markets, iPhone 8 sold in marginally higher numbers than the flagship iPhone X, indicating that as early iPhone X demand is fulfilled the price difference between the two devices is playing a notable role in consumers’ choices. In urban China, iPhone X continues to be not only Apple’s top performing model but the best-selling model in the market, helping Apple share to increase strongly to 22.1%.
Source: Kantar Worldpanel ComTech
MacDailyNews Take: Bu, bu, but iPhone X costs too much or something!
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