Apple is scaling back its ambitions for an AI-powered virtual health coach, internally code-named Mulberry, as it re-evaluates its strategy…
Tag: Apple Fitness Plus
Apple Fitness+ is now available in Japan
Apple Fitness+ is now available in Japan as of January 21, 2026, marking a significant expansion of Apple’s award-winning fitness and…
Stay active in the new year with Apple Watch and Apple Fitness+
Apple Watch is the ultimate fitness and health companion to support users in reaching and maintaining their goals in 2026. Apple Fitness+…
Apple debuts new ‘Quit Quitting with Apple Watch’ ads to boost New Year’s fitness motivation
Apple is rolling out a fresh series of motivational advertisements highlighting the Apple Watch as the ultimate tool to stick with fitness…
Apple Fitness+ expands to 28 new markets in its largest expansion since launch
Apple on Monday announced Apple Fitness+, the award-winning fitness and wellness service, is expanding to 28 new markets — including…
Apple inks deal to become exclusive new broadcast partner for Formula 1 in America
Apple and Formula 1 today announced a five-year partnership that will bring all F1 races exclusively to Apple TV in America beginning…
Apple Fitness+ now available for free to FuturHealth subscribers
FuturHealth, a leading provider of personalized weight-loss solutions, today announced that it will bring Apple Fitness+, the award-winning…
Apple Fitness+ unveils new collaboration with Strava
Apple Fitness+ kicks off the new year with its biggest lineup of programming, bringing users more ways to stay active…
Gene Munster: Apple likely to buy Peloton this year
Longtime Apple analyst Gene Munster believes it’s likely that Apple will acquire Peloton in 2024. Apple will look to bolster their workout…
Apple Fitness+ offers more ways than ever to stay active in 2024
Apple Fitness+ is introducing new ways for users to stay active in 2024. Starting Monday, January 8th, the service will introduce a…
Rolling Stone: Apple Fitness+ is rare service that works for almost every type of fitness workout
Apple Fitness+, the first fitness service built around Apple Watch (even though it no longer requires it), is designed to make fitness…
Apple Services alone now generates more revenue than McDonald’s and Nike combined
Apple Services business has now grown to become a behemoth, generating more revenue than McDonald’s and Nike combined…
Apple sets revenue record for Services: Apple TV+, Apple Music, Apple Arcade, and more
Apple Services, which encompasses Apple TV+, Apple Music, Apple Arcade and more, came in at $20.8 billion for Apple’s fiscal Q223…
Apple Fitness+ unveils new offerings for the new year: Kickboxing, Foo Fighters, Beyoncé, and more
Apple Fitness+ is introducing new ways for users to improve their overall well-being in the new year. Kickboxing, Foo Fighters, Beyoncé, and…
Chaka Khan shares inspirational stories via Apple’s ‘Time to Walk’ series
In early 2021, Apple unveiled “Time to Walk,” in which artists like Chaka Khan offer an inspiring audio walking experience on Apple Watch…
Apple’s latest price changes speak volumes about future of the company
Amid rampant U.S. inflation, Apple is raising prices on some services, but its iPhone pricing has remained the same, setting the company…
New Apple Fitness+ ad promotes expansion to all iPhone users
Apple has debuted a new TV ad for Apple Fitness+ that promotes the service’s expansion to all iPhone users, not Apple watch required…
Apple Fitness+ available to iPhone users in 21 countries starting October 24th
Starting October 24, Apple Fitness+, the award-winning fitness and wellness service designed to be welcoming to all, with iPhone-only…
Taylor Swift’s ‘Midnights’ music to be featured in Apple Fitness+ workouts
Apple Fitness+ announced that its newest set of exercise programs will be designed around the music of Taylor Swift’s latest album…
Apple Fitness+ available to all iPhone users – even those without Apple Watch – in 21 countries later this fall
Apple today announced that Apple Fitness+, the award-winning fitness and wellness service designed to be welcoming to all, will be…
Apple TV 4K is back on sale at $49 off
Apple TV 4K – currently on sale for $49 off – brings the best of TV together with your favorite Apple devices and services in a powerful…
Apple plans new nutrition, hardware subscriptions, and payment services
Apple as explored offering an all-new groceries service that integrates with the Health app and is planning to introduce several improvements…
Apple Fitness+ rolls out curated Dance workouts and a new Dance Collection
This spring, Apple Fitness+ is celebrating music and dance with a new lineup of world-renowned Artist Spotlight musicians and curated Dance…
Wedbush: Apple acquisition of beleaguered Peloton would be ‘major strategic coup’
Wedbush analyst Daniel Ives says that an Apple acquisition of beleaguered Peloton would be a “major strategic coup” and that if a rival…
Apple celebrates Heart Month with series of new heart health resources
In celebration of Heart Month, Apple is rolling out a series of new heart health resources in February to support American users’ health…
Peloton halts production of its bikes, treadmills as consumer demand wanes
Peloton is temporarily halting production of its connected fitness products as consumer demand wanes and the company looks to…
Apple Fitness+ intros Collections, Time to Run, and more starting January 10th
Apple Fitness+, the first fitness and wellness service built entirely around Apple Watch and designed to be welcoming to all, is introducing…
Apple Fitness+ is killing Peloton
Apple Fitness+ is killing Peloton and it’s getting worse for the high-end exercise bike and treadmill company, Above Avalon’s Neil Cybart…
Apple Fitness+ will feature Prince William on ‘Time to Walk’ starting December 6th
His Royal Highness Prince William will be the next Time to Walk guest on Apple Fitness+, closing the second season of the series…
