It looks like Apple will kill off the venerable iPod touch and 4-inch iPhone SE

“Apple’s week of new products has been a lot of fun. First we got iPads, then an iMac, then AirPods,” Sascha Segan writes for CNET. “On Twitter, though, I’m seeing people longing for the most beloved Apple gadgets the company is unlikely to improve: the iPod touch and iPhone SE.”

“Both products hit a bunch of sweet spots not found in other Apple devices. The iPod touch is an entry-level iOS device for kids, which also appeals to ‘disconnectors’ who don’t want to pay for smartphone service plans. The iPhone SE is a petite, portable way to enjoy iOS and communication without getting too sucked in, and it fits into tight pants,” Segan writes. “But these devices get people into iOS with a low entry price, and that’s a big problem for Apple.”

“Here’s some sneaky math for you. Apple can raise average selling prices two ways: by selling more expensive devices or by canceling less expensive ones,” Segan writes. “And Apple isn’t casting away the market of people who don’t have $400. Apple has an answer for these folks, a sneaky one that doesn’t affect ASPs: used iPhones.”

Read more in the full article here.

MacDailyNews Take: C’est la vie … et la mort.

Death is very likely the single best invention of life. It’s life’s change agent. It clears out the old to make way for the new. — Steve Jobs

No one wants a ‘cheap’ iPhone: Apple sells premium products – December 10, 2018
Apple’s focus is not iPhone market share, it’s on dominating the higher end of its markets – November 3, 2018
Apple’s iPhone just had its best year ever – November 3, 2018
Apple’s App Store is destroying Google Play in services and subscriptions – April 18, 2018
Apple App Store users spent nearly double that of Google Play users in Q417 – January 26, 2018
Apple’s iOS continues to attract content apps first, despite smaller unit share – October 30, 2017
Bernstein: Google to pay Apple $3 billion this year to remain the default search engine on iPhones and iPads – August 14, 2017
Higher income U.S. states use Apple iPhones; lower income states use Samsung Galaxy phones – September 27, 2016
iOS users are worth 10X more than those who settle for Android – July 27, 2016
Apple’s App Store revenue nearly double that of Google’s Android – April 20, 2016
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Why Android users can’t have the nicest things – January 5, 2015
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013


  1. Again, we see the crazy notion that the market for an SE 2 is cheapskates. Some of us just want a hand- and pants pocket-sized iOS device, and are willing to pay for it. Used 4-inch phones don’t address that market because they are increasingly obsolescent and in danger of becoming obsolete in another iOS update or two.

  2. Bought a “brand new” 64GB iPhone SE off eBay for $200, turns out probably both the screen and battery had been replaced and it was constantly rebooting itself, despite being perfectly wrapped in its box. I returned it and ended up grabbing the 128 GB space gray SE for 300 bucks off Apple’s clearance site.

    I had been using a loaner iPhone 6s for about five months! I have never been so happy in my technological life as when I restored my phone to the this brand new SE that I’ve been using blissfully now for two months.

    I’m not expecting macdailynews to understand, or even for Tim Cook to understand. But Steve Jobs would have understood and the news stories today would all be talking about why Steve, in picture after picture, is seen still using the SE, despite the powerful, beautiful, big X models. If he was still with us in form.

    If there was ever a company in the world in a position to sacrifice a tiny bit of their bottom line to make a a good size chunk of their customer base happy, Apple with their 100s of billions is it.

    Please Tim, Jony, Phil, please Apple and the ghost of Steve Jobs, please help those of us who think differently about the iPhone SE and iPod Touch.

    1. There’s no proof the iPod Touch is going to be killed off. Actually, it could be quite useful for Apple to keep it as a low-cost device to be used in conjunction with their AR glasses. I don’t really know anything but I’ve seen some sites saying Apple will be updating the iPod Touch. Unless Apple is simply trying to cut down on SKUs, it’s probably useful to keep around at least as a basic music player.

      I’m unable to make any sense out of Apple’s goals and a lot of things they do with their products seem quite haphazard to me.

  3. Apple has simply stopped aiming to change the world, delight people, etc. with Steve’s death. They’re now a run-of-the-mill for-profit-at-the-expense-of-consumers kind of company.

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