Apple successfully builds new products from the bones of old ones

“Whoever said ‘out with the old, in with the new’ clearly wasn’t talking about Apple’s playbook,” Dan Moren writes for Macworld.

“The company may have its fair share of new and updated devices, but it’s also made a habit of building off of its existing devices — and not just in terms of spec bumps and speed boosts, but in actively finding ways to use old products as launching points for brand new devices,” Moren writes. “It’s a move that most companies probably couldn’t pull off, but one with which Apple has had great success—and which it will probably continue to use in the future.”

“The iPhone SE is, of course, the poster child for this kind of maneuver. Its body is essentially an iPhone 5s with minor tweaks, which was in turn, an iPhone 5 with minor tweaks,” Moren writes. “As such, the company was able to probably keep its production line much the same and churn out almost identical models of phones (with, admittedly, different internals) for close to five years, probably saving a lot of money in both research and development as well as retooling existing assembly procedures.”

Much more in the full article here.

MacDailyNews Take: Would that Apple would repurpose the “cheese grater” Mac Pro that many people initially denigrated only to find themselves dreaming of a modern one nearly 13 years later. Yes, some more astute observers did praise its design from the get-go.


  1. I’d like a new iMac, but got burned buying a new 2018 MBP because of Apple’s indignant choice to upgrade its graphics cards merely 2 months later. Since this spec upgrade of the iMac involves less changes than did the 2018 MBP, I worry that might mean Apple will release the “real” new iMac, with edge to edge displays and a matching Apple monitor, etc., a couple of months from now. Once bitten, twice afraid!

    1. The great Steve Jobs perspicuously noted that people would never upgrade to a new Apple gadget if they waited for the next greatest improvement in that gadget line.

      1. Yeah, no, we need to keep Intel or at least x86-64 – the transition would be messy as hell and our Macs of all shapes and sizes would be deemed end of life quicker. Aside from some…other.. concerns.

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