“There is a clear relationship between smartphone operating systems and age,” Dick reports. “Consumers aged 18-24 are 50% more likely to prefer Android. And, while Android leads in every age category but those over age 55, it gets much closer in the 35-54 range. Women break fairly evenly on the question, while men are 15% more likely to choose Android over iOS.”
“The biggest demographic indicator is household income; Android dominates among the least affluent consumers but the higher up the income spectrum you move, the more likely someone is to prefer iOS. People making over $150,000 in annual income are 66% more likely to choose iOS,” Dick reports. “Tall people love iOS. In fact, people who say they are much taller than most people their age and gender are a full 28% more likely to choose iOS over Android.”
“iOS users are tech savvy and charitable. They’re more than 5X more likely than Android users to have made charitable donations online ten times or more,” Dick reports. “Android users have bigger health concerns. In fact, 40% of Android users say someone in their immediate family suffers from heart disease, compared to just 25% of iOS users.”
“When asked about their favorite type of music, iOS users are more likely to pick Alternative music, Indie Rock and Pop/Top 40. Android users are more likely to prefer Country, Classic Rock, and Metal,” Dick reports. “When it comes to their favorite movie genres, iOS users are 20% more likely to choose Drama and 11% more likely to choose Comedy films. Android users are 17% more likely to prefer Action and 21% more likely to prefer Horror films.”
More insights in the full article here.
“Since 2011, the proportion of cell owners who say they own either an iPhone or an Android device have each grown dramatically. Android owners now represent 28% of all cell owners (up from 15% in May 2011), while iPhone owners now represent 25% of the cell owner population (up from 10% in May 2011),” Aaron Smith reports for The Pew Research Center’s Internet & American Life Project. “Meanwhile, the proportion of cell owners who say they own a Blackberry device has fallen from 10% in May 2011 to just 4% in our most recent survey.”
“Cell phone owners from a wide range of educational and household income groupings have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely than those with lower income and educational levels to say they own an iPhone. Indeed, fully half—49%—of cell owners with a household income of $150,000 or more say their phone is an iPhone,” Smith reports. “And African-American cell owners are more likely than whites or Latinos to say that their phone is an Android device as opposed to an iPhone.”
Much more in the full article here.
MacDailyNews Take: And they’re ugly, too.
I’d call any Android device the “Poor Man’s iPhone,” but you have to spend just as much, if not more, to partake in an increasingly fragmented and inferior platform. – SteveJack, MacDailyNews, December 23, 2009
So, logically, the problem must be intelligence deficiency or, to be charitable (after all, we are iOS users), inferior education, lack of wisdom, tech ignorance, or any combination of the three.
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
IDC: Android worldwide smartphone market share passes 80% – November 12, 2013
Apple Maps makes killer comeback as Google Maps loses access to world’s most desirable mobile customers – November 12, 2013
Android phones 3 times more likely than Apple iPhones to have been bought at discount store – August 22, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
Twitter heat map shows iPhone use by the affluent, Android by the poor – June 20, 2013
Apple’s iPhone generates more in carrier fees than rival smartphones – January 30, 2013
Unsurprisingly, survey says Apple’s iOS is highest priority among mobile developers – January 23, 2013
People buy more Android phone units and do less with them vs. Apple’s revolutionary iPhone – November 14, 2012
Study: iPad users more likely to buy – and buy more – online than traditional PC users – September 29, 2011
iPhone users smarter, richer than Android phone users – August 16, 2011
Yankee Group: Apple iPhone owners shop more, buy more, remain more loyal vs. other device users – July 20, 2010
iPhone owners more likely to pay for digital content – November 26, 2009
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009
Apple iPhone users buy many more apps, surf the Web much more than other ‘smartphone’ users – March 27, 2009