“Apple Inc. is widely expected to enter the highly competitive video-streaming market at an event on Monday, but Wall Street could react to the news with yawns,” Ryan Vlastelica reports for Bloomberg. “The announcement — which will detail a plan that Apple has been dropping hints about for weeks — is unlikely to be a game-changer for Apple or its competitors, according to analysts who said it would be hard for Apple to match video-streaming rivals in the breadth of original content it offers.”

“‘In order to move the needle with services such as video, Apple would need to add a business several times the size of Netflix,’ wrote Raymond James analyst Chris Caso in a March 14 note,” Vlastelica reports. “John Butler, an analyst at Bloomberg Intelligence, said Apple’s move is unlikely to pose a near-term risk to the biggest streaming companies. ‘Apple is one of the largest companies in the world, so its entry can’t be ignored, but it is building its way into the streaming market rather than buying it through acquisitions, so it will take a couple of years until it builds up real scale,’ he said in a phone interview. ”

“One company that could see some upside from Apple’s entrance into the sector is Roku,” Vlastelica reports. “Needham analyst Laura Martin recently named Roku her top pick for 2019, in part because she expects Apple “will add any new streaming TV services to Roku” along with revenue sharing terms”

Read more in the full article here.

MacDailyNews Take: Let’s see what it is, what it costs (if anything), etc. before settling on how eventful Apple’s original content foray will be for Netflix, Amazon Prime Video, Hulu, et al.

Dearest interns, please roll out that beautiful silver barrel. TGIF! Cheers, everyone!