“While there is certainly room for two mobile device systems, the war between iOS and Android in the long-run will shift billions of dollars in app development revenue and advertising fees,” Jim Edwards reports for Business Insider.

“This chart, below, is a stark illustration of exactly where the battle lines are drawn in that war,” Edwards reports. “The war will also affect mobile device sales. Right now, Apple is ‘winning’ this war because its mobile operating system, iOS, is both popular with user and app developers. All the good apps appear on iPhones and iPads first. Google is coming second. Even though more people use its Android platform, iOS is the preferred platform for apps as a business.”

Edwards reports, “This chart from Benedict Evans, an analyst at Andreessen Horowitz… [is] based on Facebook login data, but Facebook is used so ubiquitously on mobile phones that it’s a good proxy for actual users.”

 
Read more in the full article here.

MacDailyNews Take: As we explained way back in November 2012:

It’s the marketing, stupid.

Android is pushed to users who are, in general:

a) confused about why they should be choosing an iPhone over an inferior knockoff and therefore might be less prone to understand/explore their devices’ capabilities or trust their devices with credit card info for shopping; and/or
b) enticed with “Buy One Get One Free,” “Buy One, Get Two or More Free,” or similar offers.

Neither type of customer is the cream of the crop when it comes to successful engagement or coveted demographics; closer to the bottom of the barrel than the top, in fact. Android can be widespread and still demographically inferior precisely because of the way in which and to whom Android devices are marketed. Unending BOGO promos attract a seemingly unending stream of cheapskate freetards just as inane, pointless TV commercials about robots or blasting holes in concrete walls attract meatheads and dullards, not exactly the best demographics unless you’re peddling muscle building powders or grease monkey overalls.

Google made a crucial mistake: They gave away Android to “partners” who pushed and continue to push the product into the hands of the exact opposite type of user that Google needs for Android to truly thrive. Hence, Android is a backwater of second-rate, or worse, app versions that are only downloaded when free or ad-supported – but the Android user is notoriously cheap, so the ads don’t sell for much because they don’t work very well. You’d have guessed that Google would have understood this, but you’d have guessed wrong.

Google built a platform that depends heavily on advertising support, but sold it to the very type of customer who’s the least likely to patronize ads.

iOS users are the ones who buy apps, so developers focus on iOS users. iOS users buy products, so accessory makers focus on iOS users. iOS users have money and the proven will to spend it, so vehicle makers focus on iOS users. Etcetera. Android can have the “Hee Haw” demographic. Apple doesn’t want it or need it; it’s far more trouble than it’s worth.

Device Atlas, iOS vs. Android, data usage by country, March 2014:

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

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