“One of the bigger supposed mysteries out there is why so many prominent mobile apps come out on iOS first despite the fact that Android has a huge overall market share advantage over Apple’s mobile OS,” Brad Reed reports for BGR. “Well, it turns out that there’s a very simple reason: iOS users are much more likely to pay for apps.”

“Late last year, Ustwo Games announced that it was releasing a new level for its hit game Monument Valley for iOS that would not be coming to Android,” Reed reports. “Android fans over at Reddit expressed surprise when an Ustwo developer claimed that Monument Valley had nine times as many players on iOS than on Android.

Reed reports, “Now Mobile Syrup points out that Monument Valley’s developers have offered some updated information to further show why they’ll likely keep releasing new content on iOS before Android: It seems that only 5% of Monument Valley installs on Android are paid for versus 40% of installs on iOS.”

Read more in the full article here.

MacDailyNews Take: Everyone knows that Android is the poor man’s iPhone.

As we explained over two years ago:

Android is pushed to users who are, in general:

a) confused about why they should be choosing an iPhone over an inferior knockoff and therefore might be less prone to understand/explore their devices’ capabilities or trust their devices with credit card info for shopping; and/or
b) enticed with “Buy One Get One Free,” “Buy One, Get Two or More Free,” or similar offers.

Neither type of customer is the cream of the crop when it comes to successful engagement or coveted demographics; closer to the bottom of the barrel than the top, in fact. Android can be widespread and still demographically inferior precisely because of the way in which and to whom Android devices are marketed. Unending BOGO promos attract a seemingly unending stream of cheapskate freetards just as inane, pointless TV commercials about robots or blasting holes in concrete walls attract meatheads and dullards, not exactly the best demographics unless you’re peddling muscle-building powders or grease monkey overalls.

Google made a crucial mistake: They gave away Android to “partners” who pushed and continue to push the product into the hands of the exact opposite type of user that Google needs for Android to truly thrive. Hence, Android is a backwater of second-rate, or worse, app versions that are only downloaded when free or ad-supported – but the Android user is notoriously cheap, so the ads don’t sell for much because they don’t work very well. You’d have guessed that Google would have understood this, but you’d have guessed wrong.

Google built a platform that depends heavily on advertising support, but sold it to the very type of customer who’s the least likely to patronize ads.

iOS users are the ones who buy apps, so developers focus on iOS users. iOS users buy products, so accessory makers focus on iOS users. iOS users have money and the proven will to spend it, so vehicle makers focus on iOS users. Etcetera. Android can have the “Hee Haw” demographic. Apple doesn’t want it or need it; it’s far more trouble than it’s worth.MacDailyNews, November 26, 2012

Google’s going to rue the day they got greedy by deciding to try to work against Apple instead of with them.MacDailyNews, March 9, 2010

[Thanks to MacDailyNews Reader “eldernorm” for the heads up.]

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