Apple and Microsoft are making moves to take share from Google in education

“Google has a majority of the U.S. education tech market with 60 percent of all laptops and tablets purchased for U.S. K-12 classrooms, largely because Chromebooks are so affordable,” CNBC reports. “But Apple and Microsoft are making moves to try to change that.”

Who’s winning in education?

Direct link to video here.

MacDailyNews Take: We pity kids and teachers who are stuck with Google’s cheap test-taking machines.

The paradigm hasn’t changed in 40 years: The richest and/or most forward-thinking schools will have Apple solutions and the rest won’t. The former will produce the type of people that will get the best jobs. — MacDailyNews, June 27, 2018

Children educated Apple’s way have a better chance of being hired than those “educated” Google’s way. Plus, they get to keep their privacy, which is a nice bonus. — MacDailyNews, March 28, 2018

What U.S. public schools have been prioritizing, test-taking over creative solutions for learning, is wrong. Generating a bunch of people adept at memorization, but unable to think creatively and who can learn in myriad ways, is a recipe for failure.MacDailyNews, March 28, 2018

At education pricing, it’ll be $299 for the iPad, $99.99 for the keyboard case, and $49 for the Apple Pencil for a grand total of $447.99 per unit (before bulk discounts).

Good luck to educators who’d rather have Apple’s full-featured solution but are going up against Chromebook test-taking machines that start around $150. Obtuse decision-makers are going to look that those two price tags and make the wrong choice for students and teachers pretty much every single time. We commiserate.MacDailyNews, March 28, 2018

Why are Apple devices losing share to Chromebooks in U.S. public schools? Because U.S. public schools are cheap, underfunded, and/or extremely shortsighted. There’s nothing at all new about that, unfortunately.

Check out the best schools: Apple Macs and iPads dominate.MacDailyNews, December 23, 2015

Apple’s free Schoolwork app now available for teachers – June 27, 2018
Despite an updated iPad and new education initiatives, Apple is still blowing it in schools – April 2, 2018
Apple’s education strategy is not based on reality – March 29, 2018
Apple’s iPads are for the U.S. public schools we want, Google Chromebooks are for the ones we’re stuck with – March 28, 2018
Apple banks on creative learning to convince schools that iPads are better than Chromebooks – March 28, 2018
New iPad’s enemy isn’t just Chromebooks, it’s the U.S. public education system – March 28, 2018
Logitech’s Rugged Combo 2 keyboard and case for Apple’s iPad has its own smart connector – March 28, 2018
Apple’s new 9.7-inch iPad offers 2GB of RAM, 2.2 GHz A10 processor – March 28, 2018
How Apple lost its place in the classroom – March 28, 2018
Apple bids for education market with new software, new iPad – March 27, 2018
Apple takes aim at Google Chromebook with $299 iPad with Apple Pencil support for schools – March 27, 2018
Did Apple do enough to grab back education market share? – March 27, 2018
Apple unveils new 9.7-inch iPad with Apple Pencil support starting at $329 – March 27, 2018
Apple unveils ‘Everyone Can Create’ curriculum – March 27, 2018
Apple’s iWork update brings drawing, book creation and more to Pages, Numbers and Keynote – March 27, 2018
MacDailyNews presents live coverage of Apple’s March 27th ‘Field Trip’ event – March 27, 2018
How Apple blew it and lost the education market to Google – March 23, 2018
Apple product delays have more than doubled under CEO Tim Cook – January 5, 2018
Google’s Chromebooks are still spying on grade school students – April 21, 2017
Why Apple devices are losing share to Chromebooks in U.S. public schools – December 23, 2015
Apple CEO Cook on Google Chromebooks in U.S. schools: We’re not interested in making ‘test machines’ – December 11, 2015
EFF files complaint asking for federal investigation; says Google broke privacy pledge, tracked students – December 1, 2015
IBM: Every Mac we buy is making and saving us money – October 28, 2015
Tim Cook gets privacy and encryption: We shouldn’t surrender them to Google – June 4, 2015
Apple CEO Tim Cook champions privacy, blasts ‘so-called free services’ – June 3, 2015
How Google aims to delve deeper into users’ lives – May 29, 2015
Apple CEO Cook: Unlike some other companies, Apple won’t invade your right to privacy – March 2, 2015
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014
Apple CEO Tim Cook ups privacy to new level, takes direct swipe at Google – September 18, 2014


  1. MTD can whine all it wants about Chromebooks in schools and there present dominance, but Apple blew it. Steve Jobs used to say Apple was a software company first, but this is exactly where Google stole the educational market away from Apple. Google developed the GSuite of productivity tools that works great for collaboration and eliminates the whole storage conundrum (the dog at my floppy disk) for kids. Apple has had a perfectly good productivity tool on the market for nearly 15 years and a great chance to port that over to something quite meaningful and useful for not just education but everyone else. However, they’ve let the iWork suite to wither and die like so many other leading products they had. If they would have even paid a marginal amount of attention to these tools and especially their integration with iCloud, kept them up to date, and kept advancing their abilities. Apple would not be in the situation they are in in the educational market. Make all the hardware you want (iPads), etc. Update them whenever you see fit (it’s not like Macs and iPads haven’t languished as well in recent years), but schools really want the productivity software and cloud interaction to be seamless. Google has that, Apple doesn’t. Until Apple fixes and at least can play on an equal playing field with Google, schools will continue to use GSuite and Chromebooks, no matter how inferior it all may seem.

  2. Great video. Seems like a well balanced private school and knowledgeable about the tech they use that fits their tech budget. It may have been informative to also cover a well balanced public school to illustrate the tech divide (if any) in schools with not as generous a budget and reflect the situation a larger group of K-12 schools face today..

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