“But. I think Apple is throwing away an opportunity here with the iPad in schools,” Siegler writes. “This educational iPad needs to include some sort of case. Ideally a case that holds an Apple Pencil. And ideally an Apple Pencil that comes with the iPad. Oh, and a keyboard.”
“I know how this must sound. I used to make fun of people who said the iPhone needed a physical keyboard. This is different. The reality of our current world trumps Apple aiming for the future here, at least in this segment of the market. If Apple really wants to compete with Chromebooks in schools, these are the table stakes,” Siegler writes. “If Apple’s goal is to get the most profit out of schools and students, okay. That in no way should be the goal here. It’s about planting seeds that will grow into profitable fruit down the line. Obviously. This is what Apple used to do. And it worked beautifully. But they’re not doing that here. And I’m not sure why… What I really fear is that Apple has sort of lost touch with reality here.”
Read more in the full article here.
MacDailyNews Take: As we wrote last Thursday:
When you’re pulling in over a quarter of a million dollars per day, as is Apple CEO Tim Cook, how much touch with reality can you really be expected to have?
Despite Apple’s latest “education” dog and pony show, the paradigm hasn’t changed in 40 years: The richest and/or most forward-thinking schools will have Apple solutions and the rest won’t. The former will produce the type of people that will get the best jobs.
Apple’s education strategy is not based on reality – March 29, 2018
Apple’s iPads are for the U.S. public schools we want, Google Chromebooks are for the ones we’re stuck with – March 28, 2018
Apple banks on creative learning to convince schools that iPads are better than Chromebooks – March 28, 2018
New iPad’s enemy isn’t just Chromebooks, it’s the U.S. public education system – March 28, 2018
Logitech’s Rugged Combo 2 keyboard and case for Apple’s iPad has its own smart connector – March 28, 2018
Apple’s new 9.7-inch iPad offers 2GB of RAM, 2.2 GHz A10 processor – March 28, 2018
How Apple lost its place in the classroom – March 28, 2018
Apple bids for education market with new software, new iPad – March 27, 2018
Apple takes aim at Google Chromebook with $299 iPad with Apple Pencil support for schools – March 27, 2018
Did Apple do enough to grab back education market share? – March 27, 2018
Apple unveils new 9.7-inch iPad with Apple Pencil support starting at $329 – March 27, 2018
Apple unveils ‘Everyone Can Create’ curriculum – March 27, 2018
Apple’s iWork update brings drawing, book creation and more to Pages, Numbers and Keynote – March 27, 2018
MacDailyNews presents live coverage of Apple’s March 27th ‘Field Trip’ event – March 27, 2018
How Apple blew it and lost the education market to Google – March 23, 2018
Apple product delays have more than doubled under CEO Tim Cook – January 5, 2018
Google’s Chromebooks are still spying on grade school students – April 21, 2017