“Apple’s HomePod smart speaker experienced 45 percent growth in the holiday quarter, according to new figures,” Luke Dormehl writes for Cult of Mac. “Strategy Analytics’ report suggests that Apple sold 1.6 million HomePod speakers over the three month period.”
“By comparison, Strategy Analytics thinks that Amazon sold 13.7 million Echo devices over the same period. Google, meanwhile, sold 11.5 million. In terms of market share, Amazon has around 35.5 percent of the global market, followed by Google’s 30 percent,” Dormehl writes. “In third place, is China’s Alibaba with 7.3 percent, followed by Baidu’s 5.7 percent, and Xiaomi’s 4.6 percent.”
“Apple’s HomePod is considerably more expensive. Amazon and Google have their cheap Echo Dot and Google Home Mini devices,” Dormehl writes. “These are positioned at a much lower price point than Apple’s $349. While Apple is selling fewer devices, there’s also a good chance that it’s making more money per unit sold than its competitors.”
Read more in the full article here.
MacDailyNews Take: That’s really not bad, considering Apple’s weak level of promotion for the device and its price point (which is really an amazing value for a self-tuning speaker of such quality). 1.6 million devices over 90 some odd days is 17,777 units per day, so obviously, Apple has plenty of headroom to increase sales and, by making moves to improve Siri and HomeKit, it seems they are intent on doing so.
You know, a strong television ad or two for HomePod run during some of these music competition shows (The Voice, The Masked Singer, etc.) wouldn’t be a bad idea.
Most regular Joes and Janes we talk to don’t even know what a HomePod is, much less understand all that it can do.
Apple’s HomePod shipments surged 45% in holiday quarter – February 19, 2019
Apple buys voice app startup PullString – February 15, 2019
Head of Apple’s Siri team apparently has been reassigned – February 4, 2019
AI guru John Giannandrea named to Apple’s executive team – December 20, 2018
Former Apple employees on Eddy Cue: Siri and Eddy were ‘a bad fit’ – September 5, 2018
Apple’s Siri improved by 11 percentage points in correct answers over the last 15 months – July 25, 2018
Apple combines machine learning and Siri teams under John Giannandrea – July 10, 2018
Apple’s ‘personal assistant activation’ patent application hints at improved Siri – May 10, 2018
iOS 11.4 will allow Siri to recognize AirPlay commands – May 3, 2018
iPhone X owners are extremely satisfied with basically everything except Siri – April 20, 2018
Apple’s Siri, HomePod and the voice assistant showdown – April 6, 2018
Apple’s A.I. efforts get shot of adrenaline with Giannandrea coup – April 6, 2018
A.I. defector gives Apple access to Google’s secrets – April 6, 2018
Gene Munster: Poaching AI chief John Giannandrea from Google a win for Apple – April 5, 2018
Apple hires Google’s A.I. chief to improve Siri – April 4, 2018
Apple hires Amazon A9 exec Stasior to run Siri unit – October 15, 2012