“Apple has hired major Amazon exec and prominent search technologist William Stasior to run its Siri unit, according to sources,” Kara Swisher reports for AllThingsD.

“At the online retail giant, Stasior has been in charge of A9, Amazon’s search and search advertising unit,” Swisher reports. “The former AltaVista exec co-founded the independent company and has run it since Udi Manber left for Google. The Palo Alto, Calif.-based A9 now provides search for Amazon sites worldwide, as well as other online retail sites.”

Swisher reports, “He will now be in charge of Siri, which is Apple’s famous voice-activated personal-assistant program… What’s more intriguing is what else Stasior might find himself working on — presumably, strengthening Apple’s search and search advertising technology in the wake of its increasing competition with Google.”

Read more in the full article here.

MacDailyNews Take: Google’s going to rue the day they got greedy by deciding to try to work against Apple instead of with them.MacDailyNews Take, March 09, 2010