Canalys estimates Apple shipped 3.9 million Apple Watch units in Q317, despite strong demand outstripping supply

Canalys estimates market-leading Apple shipped 3.9 million Apple Watch units in calendar third quarter 2017. Apple posted its strongest quarter so far in 2017, thanks to the release of the Apple Watch Series 3 (GPS) and Apple Watch Series 3 (GPS + Cellular).

Samsung was a distant second, shipping a mere 500,000 Samsung Gear S3 units during the quarter, according to Canalys’ estimates, while third place Huawei shipped a paltry 200,000 during the quarter.

“Strong demand for the LTE-enabled Apple Watch Series 3 has dispelled service providers’ doubts about the cellular smartwatch not appealing to customers,” said Canalys Analyst Jason Low, in a statement. “Despite strong shipments, the Apple Watch Series 3 did not reach its full potential in Q3. It suffered limited availability as demand outstripped supply in major markets. Service providers had underestimated demand for the new Apple Watch. “In China, customers with high expectations are being driven away by the service disruption fiasco in the country. Besides bringing in more stock, operators should work on improving their remote service provisioning systems to cater for the expected higher demand in Q4,” said Low.

Apple Watch Series 3 (GPS + Cellular). The freedom to go with just your Apple Watch.
Apple Watch Series 3 (GPS + Cellular). The freedom to go with just your Apple Watch.

According to Canalys estimates, 800,000 Apple Watch units shipped in Q3 were cellular-enabled. In the quarter, Apple shipped one Apple Watch for every seven iPhone 7/8 series smartphones shipped. Apple Watch Series 3 (GPS + Cellular) alone, despite constrained supply, outsold Samsung and Huawei smartwatches combined.

MacDailyNews Take: It’s beginning to look a lot like an Apple Watch Christmas, everywhere you go!


Apple CEO Tim Cook: The ‘operations genius’ who never has enough products to sell at launch – October 23, 2017
Two weeks with Apple Watch, leaving iPhone at home – November 10, 2017
When Apple Watch surpassed iPod – November 8, 2017
Ten days in with Apple Watch Series 3: I’m amazed by how quickly it integrated into daily life – October 19, 2017
Why Apple Watch Series 3 is a game changer – October 19, 2017
First week with Apple Watch Series 3 (GPS + Cellular): Connectivity makes for a truly smart watch – October 9, 2017
Macworld reviews Apple Watch Series 3: The wearable leader runs out to an insurmountable lead – October 6, 2017
Ars Technica reviews Apple Watch Series 3: Despite some teething pains, it’s great to use – September 27, 2017
Some reviewers’ Apple Watch Series 3 ‘LTE issues’ due to easily-fixable Wi-Fi bug – September 20, 2017
Jim Dalrymple reviews Apple Watch Series 3: ‘Do yourself a favor and get one’ – September 20, 2017
Some reviewers’ Apple Watch Series 3 ‘LTE issues’ due to easily-fixable Wi-Fi bug – September 20, 2017
Wired reviews Apple Watch Series 3: ‘For the first time ever, I love the Apple Watch’ – September 20, 2017
9to5Mac reviews Apple Watch Series 3: Unlocks new potential with LTE, dramatically improved Siri – September 20, 2017
Ming-Chi Kuo: Apple Watch Series 3 LTE models selling much faster than expected – September 18, 2017
Why the carriers must drop the Apple Watch LTE connectivity tax – September 15, 2017
How much Apple Watch Series 3 data plans will cost on Verizon, T-Mobile, AT&T, and Sprint – September 14, 2017
Apple Watch, the world’s best-selling watch, can now work without an iPhone – September 12, 2017
New Apple Watch Series 3 delivers built-in cellular with powerful new health and fitness enhancements – September 12, 2017


    1. I just bought the Gold Aluminum 42mm Pink Sand Loop Series 3 GPS + Cellular arrives Thursday. Advancing from the original Series 0 Space Gray Sport on launch day April 2015. Why? 16GB Storage & Speed-NOT the LTE part.

      But the real reason is that Stanford Medical Research won’t let Original Series 0 WATCH owners in their new Apple Heart Study. Series 1 or later is required. Seems to me the cost of the new WATCH is worth the price of admission into the study which is FREE. Thank you Apple & Stanford for doing this important work. Just in time for me finishing my 71st year when heart problems become more common.

  1. I upgraded from a stainless steel series 0 to a stainless steel series 3 LTE. What a difference. I got black this time thinking I could switch to the chrome when I wanted a different look on a particular occasion. Not a chance. I could not give up the improvements even for an evening. I will be giving the series 0 to a relative soon.

  2. At 71 I’m the oldest of my siblings and significant others (although they are close in age). This year I’m giving Apple Watch 3s w/ cellular as Christmas gifts (9 of them).

    Although not where they will be in the future, Apple Watch medical capabilities will be a boon to my extended family.

    1. I complete 71 years next month. I’m getting my Series 3 GTE+LTE (from April ‘15 Series 0) Thursday specifically to be able to join in the Apple Heart Study at Stanford Medical Center. Series 0 WATCH owners are not allowed in the study. Make sure you and all your relatives join in the study. Admission is FREE.

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