“Apple Inc.’s iPhone X appears to be winning over more consumers than the iPhone 8 and iPhone 8 Plus,” Annie Palmer reports for TheStreet. “That’s according to new data from RBC Capital Markets, which surveyed more than 4,000 people interested in buying an iPhone and found that 28% of respondents said they plan on purchasing the iPhone X. By comparison, about 17% said they want to buy an iPhone 8, while 20% intend on purchasing an iPhone 8 Plus.”
“‘Our survey helps confirm our thesis that the rich feature set and differentiated design of the iPhone X will enable a mix shift toward it despite its significant price premium,’ RBC analyst Amit Daryanani wrote in a note to clients on Monday,” Palmer reports. “Wall Street has been growing increasingly concerned that consumers aren’t buying the iPhone 8, in favor of waiting for the iPhone X.”
“Consumers in the survey said that they’re most excited about the iPhone X’s wireless charging features. This is somewhat perplexing because the iPhone 8/8 Plus also have wireless charging, Daryanani noted,” Palmer reports. “Other iPhone X features that responded said they were interested in were facial recognition, the phone’s edge-to-edge screen design and its augmented reality/virtual reality capabilities.”
Read more in the full article here.
MacDailyNews Take: Good news for Apple’s iPhone ASP (if they can ever make enough).
Let’s not be too hasty, though. As we wrote last month: Let’s allow the entire iPhone family to be on the market, around the world, for some time before we judge the iPhone mix… Some people will (think they) want the Home button and Touch ID. Many millions worldwide will be swayed by iPhone 8/Plus’ lower prices and promotions relative to iPhone X. Apple is usually close to dead on with pricing. Promotions are another variable. This one is tricky, but we wouldn’t bet against Apple on this.
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Poor iPhone 8 Plus. You’ll be the best smartphone on the planet for all of 42 days. — MacDailyNews, September 19, 2017
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This is pretty much the universal reaction to what would have been the world’s best smartphone had the iPhone X not existed. Again, Apple may have a problem on their hands if they’ve made too many iPhone 8/Plus units and are not prepared to market and promo them like crazy. Since the U.S. carriers are already offering iPhone 8/Plus promotions, Apple seems to have planned for the expected reaction to iPhone 8/Plus with iPhone X looming over them. — MacDailyNews, September 19, 2017
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You know, we’re not convinced that Apple will be overrun with iPhone 8/Plus preorders. Yes, use the App Store app [to preorder], in case, but it might be an easier night than you think. In fact, Apple just might have a problem on their hands, judging by the early results of our online poll. It’s early, but we expect Apple to market the living you-know-what out of the iPhone 8/Plus because, next to the iPhone X, it’s looking like a tough sell. — MacDailyNews, September 14, 2017
The top three results of our recent online poll asking which model would be your next iPhone:
• 68.29%: iPhone X
• 11.33%: iPhone 8 Plus
• 08.74%: iPhone 8SEE ALSO:
Ars Technica reviews Apple’s iPhone 8 and 8 Plus: Great phones, but who are they for? – September 28, 2017
Positive reviews for Apple’s iPhone 8/Plus and iOS 11 bode well for the iPhone X – September 19, 2017
Wired reviews Apple’s iPhone 8 and 8 Plus: Virtually perfect phones – and yet already obsolete – September 19, 2017
Associated Press reviews iPhone 8/Plus: Like flying in coach versus first class iPhone X – September 19, 2017
USA Today’s Baig reviews iPhone 8/Plus: Excellent iPhones overshadowed by iPhone X – September 19, 2017
Apple’s A11 Bionic chip is by far the highest-performing system on the market; totally destroys Android phones – September 19, 2017
Apple’s A11 Bionic chip in iPhone 8, 8 Plus, and iPhone X leaves Android phones choking in the dust – September 18, 2017
The inside story of Apple’s amazing A11 Bionic chip – September 18, 2017
Apple’s A11 Bionic obliterates top chips from Qualcomm, Samsung and Huawei – September 18, 2017
Apple accelerates mobile processor dominance with A11 Bionic; benchmarks faster than 13-inch MacBook Pro – September 15, 2017
Apple’s A11 Bionic chip in iPhone X and iPhone 8/Plus on par with 2017 MacBook Pro – September 14, 2017