A crucial product change was hiding in Apple’s latest launch

“Apple unveiled product updates on Tuesday, including an updated iPad, new accessories and a red iPhone 7 and 7 Plus,” Anita Balakrishnan writes for CNBC. “But the overlooked expansion of Swift Playgrounds could speak just as much to Apple’s ruthless forward-looking attitude.”

“The numbers show pretty clearly where the future of the iPad growth is: it’s the next generation, it’s overseas, and Apple may be designing with that in mind,” Balakrishnan writes. “Apple said on Tuesday that Swift Playgrounds would be available in Simplified Chinese. Swift Playgrounds is an app, only available on iPads, that helps kids learn to code through games. Not only does Playgrounds help kids learn to code, but it teaches them Apple’s new coding language, Swift, released in 2014.”

“Consider that iPad sales overall fell 22 percent in the holiday quarter — but in mainland China and India, the product had double-digit growth,” Balakrishnan writes. “The growth in China and India, and the rise of the Chromebook, puts Apple’s new price point of $329 — the cheapest ever for a new iPad — into perspective. In the United States, average yearly GDP per capita sat around $56,000, last time the World Bank measured. Mainland China is at $8,000 and India is at just under $1,600.”

Read more in the full article here.

MacDailyNews Take: Apple’s playing the long game.

Swift Playgrounds now available in five additional languages – March 21, 2017
Apple’s impressive Swift is already one of the top 10 programming languages in the world – March 9, 2017
New Swift project head Ted Kremenek has been running the project for some time – January 13, 2017
Chris Lattner, who designed and built much of Swift, is leaving Apple – January 10, 2017
Apple’s Swift programming language drives enterprise mobile rethink – May 9, 2016
Nearly half of OS X devs want to learn Swift – May 5, 2016
Google mulls adopting Apple’s Swift language for Android – April 8, 2016
Want a developer job? Time to learn Apple’s Swift as demand skyrockets – March 1, 2016
Apple’s open source Swift will open the door for HomeKit – December 16, 2015
Apple has hugely ambitious plans for open-sourced Swift, and hints on what’s coming to iOS – December 15, 2015
After Apple open sources it, IBM puts Swift programming in the cloud – December 4, 2015
Apple officially releases Swift programming language as open source – December 3, 2015
Apple’s open-sourced Swift programming language could change everything – November 25, 2015
Apple’s Swift programming language could soon infiltrate data centers – November 24, 2015
Developers band together to create Mandarin Chinese translation of Apple’s Swift programming language – August 6, 2015
Apple’s Swift breaks into top 20 in dev language survey; bad news for Microsoft’s Visual Basic – July 2, 2015
Apple’s Swift: The future of enterprise app development – June 10, 2015
Apple’s new Swift programming language takes flight – February 7, 2015
Apple’s Swift is on fire – January 16, 2015
Swift: Apple’s new programming language is growing like crazy – January 15, 2015
Apple’s Swift programming language is a diamond in the rough – November 18, 2014
Popularity of Apple’s Swift language expected to rise to even higher level in coming months – August 12, 2014
Why Apple’s Swift language will instantly remake computer programming – July 14, 2014
Apple’s new Swift blog signals just how vested Apple is in its new language – July 14, 2014
iOS, Mac coders liking what they see in Apple’s Swift programming language – June 23, 2014
Apple’s Swift programming language and what it means for developers and users – June 11, 2014
Apple’s Swift is instant hit among top programming languages – June 10, 2014
Swift: Apple’s next-gen programming language 4 years in the making – June 4, 2014
Why developers are going nuts over Apple’s new ‘Swift’ programming language – June 3, 2014
Apple just delivered a knockout blow to Android with iOS 8 – June 2, 2014


  1. from the article :

    “in the United States, average yearly GDP per capita sat around $56,000, last time the World Bank measured. Mainland China is at $8,000 and India is at just under $1,600.””

    LOL, this is what i wrote in a MDN post some time ago (almost word for word) :

    “$56000+ per capita USA, $1600 India, even the Chinese have several times the per capita than Indians at $8000 (world bank 2015 stats) . ”

    Apple plans major retail expansion in India with over 100 new reseller stores

    1. Yes. Apple wants to produce products where people will accept $1601 per year compensation on average. And they will sell to the elite customers, not the average, in all nations. That is business 101.

  2. GDP doesn’t matter much in this. How much money is in the actual hands of how many people… available for them to spend. China and India both have MASSIVE numbers of what we’d call the middle-class.

  3. Crap, time to start learning chinese. In 10 years (or 5) they could roll out a million programmers.

    Meanwhile Americans are too busy taking selfies and following Kim K

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