“It’s not every day that one gets to witness dramatic change happening quietly at Apple, but that’s exactly what took place on Friday, as the company’s Swift team launched its very own official blog,” Marco Tabini writes for Macworld.

“The new blog is notable for two reasons; the first is that—well, it’s largely unprecedented,” Tabini writes. “While Apple’s Developer Connection website has had a blog for many years, its contents are generally limited to fairly formal communications on everything from app review policies to the occasional scheduled downtime that affects the online tools used by programmers to publish their software to the various App Stores. Outside of WWDC and the occasional TechTalk tour, Apple’s relationship with developers has always been so, well, sterile that something as informal as a blog seems almost like a slightly offbeat prank.”

Tabini writes, “And this brings me to the second reason why the Swift blog is significant: It signals just how vested Apple is in its new language, and how much its management wants it to succeed.”

Read more in the full article here.

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Apple opens up with a new blog about Swift, its new programming language – July 11, 2014