Apple’s new Swift blog signals just how vested Apple is in its new language

“It’s not every day that one gets to witness dramatic change happening quietly at Apple, but that’s exactly what took place on Friday, as the company’s Swift team launched its very own official blog,” Marco Tabini writes for Macworld.

“The new blog is notable for two reasons; the first is that—well, it’s largely unprecedented,” Tabini writes. “While Apple’s Developer Connection website has had a blog for many years, its contents are generally limited to fairly formal communications on everything from app review policies to the occasional scheduled downtime that affects the online tools used by programmers to publish their software to the various App Stores. Outside of WWDC and the occasional TechTalk tour, Apple’s relationship with developers has always been so, well, sterile that something as informal as a blog seems almost like a slightly offbeat prank.”

Tabini writes, “And this brings me to the second reason why the Swift blog is significant: It signals just how vested Apple is in its new language, and how much its management wants it to succeed.”

Read more in the full article here.

Related article:
Apple opens up with a new blog about Swift, its new programming language – July 11, 2014


  1. IMHO one of the best things to come out of Apple in quite a while if it’s all that Apple says it is. If this really saves developers the time and money that Apple says it will, the accelerator pedal just went toward the floor a bunch. Not being a programmer, I haven’t done a deep dive on this, but from what I’ve read, it seems like a good investment for all.

  2. Apple has stated themselves that Swift will be the primary language going forward. You can already write complete apps with Swift. Thanks for the informative article, Captain Obvious.

    1. Yes, and unlike “C”, it isn’t portable to Android or other OS devices. When I saw this at the WWDC14, I believed it was one of Apple’s greatest moves to starve out the other OS devices. Why create code again if there isn’t a lot of money in it and it requires many variations to support the “openness” of crap devices using other second rate or free OS’s.

      Apple remembers what it is like to lack the games and other software programs customers want and need.

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