“Apple Inc. wants to make it easier for software coders to create tools, games and other applications for its main devices in one fell swoop — an overhaul designed to encourage app development and, ultimately, boost revenue,” Mark Gurman reports for Bloomberg. “The ultimate goal of the multistep initiative, code-named ‘Marzipan,’ is by 2021 to help developers build an app once and have it work on the iPhone, iPad and Mac computers, said people familiar with the effort. ”

“Each new app is another revenue opportunity for Apple because it takes a cut of many app-related purchases and subscriptions. The company has positioned its services division as a major growth area,” Gurman reports. “”

“Later this year, Apple plans to let developers port their iPad apps to Mac computers via a new software development kit that the company will release as early as June at its annual developer conference. Developers will still need to submit separate versions of the app to Apple’s iOS and Mac App Stores, but the new kit will mean they don’t have to write the underlying software code twice, said the people familiar with the plan,” Gurman reports. “In 2020, Apple plans to expand the kit so iPhone applications can be converted into Mac apps in the same way. Apple engineers have found this challenging because iPhone screens are so much smaller than Mac computer displays. By 2021, developers will be able to merge iPhone, iPad, and Mac applications into one app or what is known as a “single binary.” This means developers won’t have to submit their work to different Apple App Stores, allowing iOS apps to be downloaded directly from Mac computers — effectively combining the stores.”

Read more in the full article here.

MacDailyNews Take: Hopefully the quality of “Marzipan” apps is poised to drastically improve.

Think code convergence (more so than today) with UI modifications per device. A unified underlying codebase for Intel, Apple A-series, and, in Apple’s labs, likely other chips, too (just in case). This would allow for a single App Store for Mac, iPhone, and iPad users that features a mix of apps: Some that are touch-only, some that are Mac-only, and some that are universal (can run on both traditional notebooks and desktops as well as on multi-touch computers like iPhone, iPad, iPod touch, and – pretty please, Apple – Apple TV). Don’t be surprised to see Apple A-series-powered Macs, either.MacDailyNews Take, January 9, 2014

Our motivation is simple – we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen. We want to continually enhance the platform so developers can create even more amazing, powerful, fun and useful applications. Everyone wins – we sell more devices because we have the best apps, developers reach a wider and wider audience and customer base, and users are continually delighted by the best and broadest selection of apps on any platform. — Steve Jobs, April 2010

SEE ALSO:
An enterprise take on Apple’s ‘Project Marzipan’ – January 11, 2019
Apple’s initial macOS Mojave Marzipan apps are ugly ducklings – September 25, 2018
Marzipan in Mojave: Porting developer iOS apps to macOS – June 13, 2018
iOS  –  macOS: What Apple’s ‘No’ actually means – June 11, 2018
Craig Federighi doesn’t see a touchscreen Mac in the future – June 6, 2018
Apple’s Craig Federighi details how iOS apps will run on Macs – June 5, 2018
How Apple might approach an ARM-based Mac – May 30, 2018
Will the 2019 Mac Pro be powered by an Apple ARM-based chip? – April 6, 2018
Project Marzipan: Can Apple succeed where Microsoft failed? – December 21, 2017
Apple is working to unite iOS and macOS; will they standardize their chip platform next? – December 21, 2017
Why Apple would want to unify iOS and Mac apps in 2018 – December 20, 2017
Apple to provide tool for developers build cross-platform apps that run on iOS and macOS in 2018 – December 20, 2017
The once and future OS for Apple – December 8, 2017
Apple, a semiconductor superpower in the making, looks to build their own ARM-based processors for Macs – September 29, 2017
On the future of Apple’s Macintosh – February 6, 2017
Apple’s Craig Federighi explains why there is no touchscreen Mac – November 1, 2016