“In a wide-ranging interview, Apple CEO Tim Cook divulged Apple Music subscriber numbers, and said that a strong push into television and movies is underway,” Mike Wuerthele reports for AppleInsider.

“In an appearance on Bloomberg Television on The David Rubenstein Show: Peer-to-Peer Conversations, Cook was forthcoming about paid versus trial Apple Music subscribers,” Wuerthele reports. “He said that in total, the service has more than 50 million users between paid members and trials, in contrast to the 40 million paid subscribers the company declared in April.”

“Looking at Apple’s growth numbers, the company appears to be posting about 4 million conversions a month to a paid subscription[s],” Wuerthele reports. “While the push into content isn’t a secret, the interview was the first time that Cook directly addressed the effort. ‘We are very interested in the content business. We will be playing in a way that is consistent with our brand,’ Cook told Bloomberg. ‘We’re not ready to give any details on it yet. But it’s clearly an area of interest.'”

Read more in the full article here.

MacDailyNews Take: Inexorably, Apple Music proceeds to No.1, relegating Spotify to also-ran status.

Let’s wait to see where Spotify is in 36 months, shall we?MacDailyNews, April 18, 2018

Analyst: Apple Music will average 40% annual growth over the next three years – April 18, 2018
Apple Music hits 40 million paid subscribers milestone – April 4, 2018
Apple Music hits 38 million paid subscribers – March 12, 2018
Apple Music expands student membership pricing to 82 new countries – February 13, 2018
Apple Music poised to knock off Spotify – February 12, 2018
Apple Music was always going to win – February 6, 2018
Apple Music on track to overtake Spotify, become No. 1 streaming service in U.S. this summer – February 4, 2018
Apple Music and Spotify now account for the majority of music consumption in the UK – January 3, 2018
Spotify files for its IPO – January 3, 2018
Spotify hit with $1.6 billion lawsuit from music publisher – January 2, 2018
Apple Music passes Pandora and Spotify in mobile usage – March 29, 2017
Spotify hits 50 million paid subscribers – March 3, 2017
Apple Music surpasses 20 million paid members 17 months after launch – December 6, 2016
Oh ok, Spotify listeners are upgrading to Apple Music – July 19, 2015
Spotify CEO claims to be ‘ok’ with Apple Music – June 9, 2015