“Apple’s interest in cars dates back to at least 2008, when Steve Jobs and ‘father of the iPod’ Tony Fadell discussed the idea. Project Titan appeared to be the company gearing up to finally create an Apple Car, but things seem to have changed since the first reports,” Ben Lovejoy writes for 9to5Mac.

Bob Mansfield explained that he had examined the project and determined that Apple should move from building an outright competitor to Tesla to an underlying self-driving platform.Bloomberg News, October 10, 2017

“Business Insider notes that UBS analyst Steven Milunovich is now suggesting something similar, but rather broader. ‘Project Titan is likely to be a transportation platform — not a car but the entire experience,'” Lovejoy writes. “We could think of it as an operating system for cars – or a HomeKit for cars. CarKit, perhaps?”

Read more in the full article here.

MacDailyNews Take: At this point, that theory is just as plausible as anything else.

SEE ALSO:
Apple wants California DMV to shroud public reports about Apple’s autonomous vehicle tests – April 28, 2017
Check out the Lexus that Apple’s using to test their self-driving car tech – April 28, 2017
How Apple is training testers for self-driving Apple Car – April 24, 2017
Apple permit reveals self-driving car testers include NASA roboticists – April 24, 2017
Apple + satellites = ? – April 22. 2017
Why Apple may be interested in space satellites – April 21, 2017
Apple’s self-driving car test program revealed in new document – April 21, 2017
Analyst: Apple ‘almost certainly’ exploring making a whole car but there’s a big challenge – April 18, 2017
Right now, the ‘Apple Car’ is a 2015 Lexus RX 450h SUV – April 17, 2017
Gene Munster on Apple Car: Exploration does not mean a product comes to market – April 17, 2017
Apple’s Project Titan: California makes it official – April 17, 2017
Why you should get your self-driving car from Apple – April 17, 2017
Apple secures permit to test autonomous vehicles – April 15, 2017
Apple’s letter to the U.S. NHTSA reveals 30-year Detroit veteran on its stealth ‘Project Titan’ team – December 8, 2016
Apple files patent for autonomous vehicle collision avoidance system – December 8, 2016
Apple letter all but confirms plans for self-driving cars and commitment to privacy – December 5, 2016
Apple drops hints about autonomous-vehicle project in letter to U.S. transportation regulators – December 3, 2016
It’s not McLaren Racing, but McLaren Applied Technologies, that’s the apple of Apple’s eye – September 23, 2016
Apple-target McLaren is a tech company disguised as a carmaker – September 22, 2016
Supercar-maker McLaren says not in discussion with Apple ‘in respect of any potential investment’ – September 22, 2016
Apple in talks to acquire British supercar maker McLaren – September 21, 2016
Apple in talks to acquire electric vehicle-maker Lit Motors – September 21, 2016