“Cupertino, Calif.-based Apple has been working on its car effort, code-named Project Titan, for several years, but has never publicly acknowledged it. The secrecy has made the exact status of Project Titan hard to pinpoint,” Higgins and Mickle report. “‘We’ve provided comments to NHTSA because Apple is investing heavily in machine learning and autonomous systems,’ Apple spokesman Tom Neumayr said Friday. ‘There are many potential applications for these technologies, including the future of transportation, so we want to work with NHTSA to help define the best practices for the industry.'”“In the letter to NHTSA, Apple called on the regulator to work quickly to adopt new safety rules and look at ways to be more flexible with regulations. Mr. Kenner said by ‘improving regulatory flexibility,’ the agency would foster more innovation and encourage ‘the development of life-saving technology,'” Higgins and Mickle report. “Not surprisingly, the letter showed Apple’s autonomous-vehicle ambitions go beyond the U.S. Mr. Kenner encouraged the agency to work with international groups such as the United Nations Economic Commission for Europe and others to develop a ‘harmonized approach to automated vehicles.'”
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MacDailyNews Take: The reports of Project Titan’s death were greatly exaggerated.