Steve Jobs defended Apple Inc.’s use of software for the iPod and iTunes…
Tag: Phil Schiller
Apple’s $1 billion antitrust case revisits the era of iPod’s dominance
After an almost decade-long fight in federal court…
Star witness in Apple lawsuit is Steve Jobs
Three years after his death, Steve Jobs is very much a presence in courtrooms…
What happened to Apple’s once-great ads?
It may be time for Apple to “think different” about its advertising…
In search of the missing ‘i’ in Apple Watch
Apple Inc’s Tuesday launch was a marketing extravaganza stuffed full…
Apple iPhone 6’s new camera could forever change filmmaking
Amidst all the hoopla over the new iPhone 6 and iPhone 6 Plus…
Apple supersizes the iPhone 6, belatedly joins the big-screen era
Things keep getting bigger at Apple…
Apple TV channel for live streaming Apple’s ‘iPhone 6’ event now available
pple announced on Thursday that it will broadcast…
MacDailyNews presents live coverage of Apple’s ‘Wish We Could Say More’ special event
Apple CEO Tim Cook and a team of Apple executives…
Apple’s Phil Schiller takes ‘Ice Bucket Challenge’ to support ALS Association, challenges CEO Tim Cook
Apple’s Senior VP of Marketing Phil Schiller has taken the Ice Bucket Challenge…
Apple said to be eyeing new ad direction
Madison Avenue is betting that Apple’s advertising business is headed for a shake-up…
Apple’s homegrown commercials underperforming those made by its longtime agency
Apple began building its own team of ad men and women last year…
Apple’s major marketing rethink: Hardly a surprise
We all know that things are different in the post-Steve Apple…
Smart thermostat war heats up as Apple-partner Honeywell takes aim at Google’s Nest
Google’s $3.2 billion purchase in February of Nest thrust the owner…
Apple execs praise new Beats advertising campaign
On the heels of reports that Apple Inc. has become dissatisfied…
If Tim Cook uses those who produced this Beats ad, Apple’s marketing prospects could be looking up
A new Beats Electronics advertising video that could portend better days for Apple marketing…
Apple building 1,000-person internal advertising agency
TBWA/Media Arts Lab was presenting fresh work to its signature client when…
Apple debuts ‘Chicken Fat’ television ad (with video)
Apple has debuted a new television advertisement now appearing…
Apple shifts TV ads production in-house as rift widens with TBWA\Chiat\Day
Apple Inc. has shifted to producing more of its own television advertisements…
NYT confirms Apple to make push into monitoring health and home at WWDC today
Along with operating system updates for mobile and desktop machines, Apple plans to introduce…
MacDailyNews presents live coverage of Apple’s WWDC 2014 keynote address
Apple CEO Tim Cook and a team of Apple executives will kick off the company…
Apple closes U.S. ad-spending gap with Samsung
Samsung is the still the king of the U.S. smartphone marketing race, but Apple…
Apple in April 2013: ‘Customers want what we don’t have’
You’d think a corporate patent infringement battle would be boring…
Apple’s advertising dilemma aired at $2 billion trial
As Apple Inc. was being targeted by an onslaught of negative advertising…
Samsung: Our ‘next big thing’ ads drove Apple’s marketing chief Schiller ‘crazy,’ wanted to switch ad agencies
Samsung’s ‘Next Big Thing’ advertising campaign…
Apple iPhone coming to Serbia and Lebanon for first time
When Phil Schiller introduced the iPhone 5s and iPhone 5c last September…
At upcoming trial, Apple wants Samsung to pay $40 per device for five patents
I don’t merely disagree with Apple but am rather wondering whether it has lost its mind…
That was quick: Samsung appeals final judgment in first Apple v. Samsung patent case
There might have to be another retrial. Yes. Another retrial….
Apple execs receive restricted stock bonuses worth more than $12 million each
Six Apple executives received more than 30,000 shares of stock…
Phil Schiller likely to retake stand, Forstall a possibility in second Apple v. Samsung trial
Apple’s head of marketing will be called to the stands by Samsung…
Apple’s Phil Schiller tweets link to another security report criticizing Android
Last year, Apple executive Phil Schiller tweeted a link to a research report…
Dead to me: Apple’s Schiller ‘unfollows’ Tony Fadell and Nest after Google acquisition
Apple SVP of Worldwide Marketing Phil Schiller ‘unfollowed’…
Apple’s Phil Schiller: Samsung succeeded is because it copied us
Phil Schiller, head of marketing at Apple, testified…
Phil Schiller in damages retrial: Samsung’s slavish copying has effectively diluted Apple’s brand
In front of a courtroom jury today, Apple marketing chief Phil Schiller…
Apple CEO Steve Jobs ‘bet the company’ on iPhone says Phil Schiller at patent infringer Samsung’s damages trial
Apple’s head of marketing, Phil Schiller, on Thursday told a court…
MacDailyNews presents live coverage of Apple’s ‘Lot More to Cover’ special event
Apple CEO Tim Cook and a team of Apple executives will be holding…
Apple to broadcast special media event today via Apple TV, Safari browsers [updated]
Apple will webcast today’s special event at 10am PDT / 1pm EDT today…
Apple throttles back iPhone 5c production by 35%, increases iPhone 5s production by 75%
We’re going to make this so simple that even a Droid settler might be be able to understand…
Apple patent filing reveals fingerprint scanner with advanced NFC application built into the Home Button
When Apple revealed the iPhone 5 last year, many were confused…
5 big rumors about Apple’s special event in September
Fall holds different meanings for different people…
Low-cost polycarbonate ‘iPhone 5C’ will test Apple’s prodigious marketing ability
Apple must keep the iPhone 5C from cannibalizing its kin or destroying its brand…
Apple beleaguered no more as scene sets for autumn
Surely there will come a day when the world’s discerning consumers…
