“The HomePod ads — featuring a black screen with the word HomePod across it and a clip of a popular song — are reminiscent of the iPod silhouette ads of old. In each ad, the word distorts, bounces, and otherwise dances to the music until the device briefly appears and gives way to the Apple logo,” Michael Simon writes for Macworld. “The commecrials are effective and bold, and cut right to the chase, much like those iconic iPod ads: HomePod is built for music.”
“If anyone rushed to Apple.com to buy a HomePod after seeing one of the Grammy ads, they might be in for a surprise after it arrives on February 9, especially if they missed the disclaimer at the end of the commercial: Requires compatible Apple device,” Simon writes. “More than any other Apple product on the market today, HomePod is indelibly tied to Apple’s iEcosystem, so if you have an Android phone, you’re out of luck, even if you happen to subscribe to Apple Music.”
“It all reminds me a lot of the early days of the iPod: A high-priced device that only works with Apple products,” Simon writes. “But while the strategy might have worked back in 2001, it’s going to be a much harder sell now.”
Read more in the full article here.
MacDailyNews Take: No. There are about a billion more Apple device users today than there were when iPod launched.
Apple’s HomePod can be used as as a Wi-Fi speaker for Spotify, Google Play Music, Amazon Music, etc., thanks to AirPlay.
As always, Android settlers won’t know what they’re missing in terms of ecosystem integration and ease-of-use. When and if Apple opens HomePod more to Apple Music subscribers on Android (Simon notes that Google’s Play Store app has between 10 million and 50 million Apple Music downloads and more than 200,000 reviews), it’ll be icing on the cake. Apple could certainly have plans for HomePods to fill in other price points (like iPod mini, iPod nano and iPhone shuffle did) in the future, too.
Obviously, Apple is behind on HomePod. We don’t even have multi-room or stereo capabilities, yet! We expect Apple has plans for HomePod features and devices that have not yet been revealed.
How Apple’s HomePod will handle software updates – January 30, 2018
What Apple’s HomePod 2 should offer – January 29, 2018
Apple debuts four commercials for HomePod’s debut – January 27, 2018
Apple’s HomePod is actually a steal at $349 – January 26, 2018
Digital Trends previews Apple’s HomePod: Impressive sound coupled with strong privacy – January 26, 2018
Hands on with Apple’s HomePod: Attractive, ultra-high-quality speaker, an excellent Siri ambassador – January 26, 2018
Apple’s HomePod, the iPod for your home – January 25, 2018
One hour with Apple’s new HomePod smart speaker – January 25, 2018
Apple’s iOS 11.3 beta delivers AirPlay 2 with multi-room playback – January 25, 2018
How Apple is positioning the HomePod and why – January 24, 2018
How I got talked into buying an Apple HomePod despite my reservations – January 24, 2018
Tim Cook says audio quality puts HomePod ahead of ‘squeaky-sounding’ competition – January 24, 2018
Apple’s HomePod arrives February 9th, available to order this Friday, January 26th – January 23, 2018
Apple delays HomePod release to early 2018 – November 17, 2017
Apple reveals HomePod smart home music speaker – June 5, 2017