Apple isn’t working on a car, they’re working on something much bigger

“UBS’s Steven Milunovich consulted with two notable Apple Inc. experts to gain further perspective on the company’s outlook,” Jayson Derrick reports for Benzinga. “The analyst met with Asymco’s Horace Dediu and Above Avalon’s Neil Cybart, both of whom are positive on Apple’s business.”

“Dediu highlighted the fact that the automotive market is valued at anywhere from $5 trillion to $15 trillion, which makes it larger than the IT or healthcare markets,” Derrick reports. “Cybart even said, ‘Transportation is Apple’s future’ and Apple’s secretive ‘Project Titan’ could be a transportation platform — not a car but the ‘entire experience.'”

Read more in the full article here.

MacDailyNews Take: You know, because Apple makes so many platforms for other companies’ hardware… Oh, wait.

CarKit: Apple’s ‘Project Titan’ really a ‘HomeKit for cars’ rather than an actual vehicle? – May 11, 2017
Apple wants California DMV to shroud public reports about Apple’s autonomous vehicle tests – April 28, 2017
Check out the Lexus that Apple’s using to test their self-driving car tech – April 28, 2017
How Apple is training testers for self-driving Apple Car – April 24, 2017
Apple permit reveals self-driving car testers include NASA roboticists – April 24, 2017
Apple + satellites = ? – April 22. 2017
Why Apple may be interested in space satellites – April 21, 2017
Apple’s self-driving car test program revealed in new document – April 21, 2017
Analyst: Apple ‘almost certainly’ exploring making a whole car but there’s a big challenge – April 18, 2017
Right now, the ‘Apple Car’ is a 2015 Lexus RX 450h SUV – April 17, 2017
Gene Munster on Apple Car: Exploration does not mean a product comes to market – April 17, 2017
Apple’s Project Titan: California makes it official – April 17, 2017
Why you should get your self-driving car from Apple – April 17, 2017
Apple secures permit to test autonomous vehicles – April 15, 2017
Apple’s letter to the U.S. NHTSA reveals 30-year Detroit veteran on its stealth ‘Project Titan’ team – December 8, 2016
Apple files patent for autonomous vehicle collision avoidance system – December 8, 2016
Apple letter all but confirms plans for self-driving cars and commitment to privacy – December 5, 2016
Apple drops hints about autonomous-vehicle project in letter to U.S. transportation regulators – December 3, 2016
It’s not McLaren Racing, but McLaren Applied Technologies, that’s the apple of Apple’s eye – September 23, 2016
Apple-target McLaren is a tech company disguised as a carmaker – September 22, 2016
Supercar-maker McLaren says not in discussion with Apple ‘in respect of any potential investment’ – September 22, 2016
Apple in talks to acquire British supercar maker McLaren – September 21, 2016
Apple in talks to acquire electric vehicle-maker Lit Motors – September 21, 2016


    1. It’s only vaporware if the company has said it is planning to release a product.

      Apple has not confirmed any details of what they are doing; therefore it isn”t vaporware; it’s ANALysts’ speculation.

        1. Nope. Empty petulance, Frank. Vaporware comes from COMPANIES… like much that comes from Our Lady of Perpetual Beta.
          So-called analysts or bloggers or pundits or Apple fans speculating about future products is not vaporware.

          1. I’m impressed. Such complete and utter nonsense on public display. Bravo. Proclaim your ignorance to the world, don’t hold back, fanboy. Be proud in your ignorance, you’ve earned it.

      1. True, pbiphoto.

        Then again, one does wonder what Apple does with its R&D budget. They seem so slow, maybe these days they are just too lazy to even offer release announcements, let alone real hardware other than the annual iPhone.

        But supposing we have vaporware that’s bigger than a car, then obviously it must be an antonymous blimp.

  1. the linked article is short of facts. Anybody read the actual Milunovich note?

    Is Apple building a HomeKit for cars? An Apple car? A robot taxi service (leading from their investment in that ride hailing service in China) ? What happened to the story about Mansfield giving the whole thing a 2 year deadline or cancellation stuff? Conflicting stories of new hires and massive layoffs.


  2. Apple is known for designing complete products that they have made for their own retail sale.

    It is hard to think that Apple could sell subsystems to auto makers and be anything but one of a half dozen similar suppliers.

  3. The vaporware Apple Car that MDN loves to trot out as some evidence of forward thinking at Apple smells exactly as putrid as Gene Munster’s Apple TV.

    Cook couldn’t change the world with innovative game changing products if he had $200 billion to work with. Which he does. Cook as an incremental timid industrialist more interested in cash accumulation than great products.

  4. Apple is building personal space ships, easy to use, not like that complex monstrosity from Musk who charges exhorbitant fees, so Apple Titan is a “Space-Kit” for developers to make it usable for the rest of us.

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