“It looks as though Apple will hold a special event next month unlike any it’s held in recent memory, according to multiple reports,” Jason Snell writes for Tom’s Guide. “At the center of the stage won’t be new Mac, iPhone, or iPad hardware, but a new collection of subscription services.”

“The rise of streaming services like Netflix and over-the-top TV services like YouTube TV, PlayStation Vue, and DirecTV Now suggest that we are in the midst of a shift from traditional cable and satellite TV to a world where all our video entertainment is streamed over the Internet,” Snell writes. “Apple’s plan is to take advantage of that in two ways: by creating its own content and by reselling premium channels offered by others.”

“Apple’s reportedly spent $1 billion or more on TV series and movies over the last year and a half, and next month we are going to get an idea of the scope of its programming plans. Apple can’t become Netflix overnight, but its offerings can probably blow past Starz or Epix and other lower-tier services with ease,” Snell writes. “It’s the addition of the news subscription service that’s convinced me that there has to be a larger story here. Apple’s adding a whole lot of separate subscription services, and I have a hard time believing every single one of them will be sold a la carte. More likely, Apple will create a bundle of services, offering a small discount in order to sell people the entire suite of offerings…”

Read more in the full article here.

MacDailyNews Take: Bring on “Apple Prime!”

Apple could make a more compelling “Prime” bundle than even Amazon can offer because their original content sounds like it will be better and Apple Music + Apple News/Texture are unmatched. If they rolled some iCloud storage deal into it, it’d be tough to resist for many, many people!MacDailyNews, February 14, 2019

As soon as Apple launches their original content video service, an “Apple Prime” will make even more sense. — MacDailyNews, August 29, 2018

We’d really like to see a way to pay for all of the Apple services we choose for one price. Give us a bunch of tick boxes and let us choose our combination of iCloud storage, Apple Music, iTunes Match, etc. and let us pay a single price for all of our choices.MacDailyNews, October 17, 2016

Apple analysts are bullish about rumored ‘Apple Prime’ media bundle – February 14, 2019
Apple plans star-studded March 25th event to unveil video and news subscription services – February 13, 2019
Apple to hold special media event on March 25th – February 12, 2019
Imagining an Apple All Access plan: What if Apple offered iPhone, iCloud, Apple Music, and more all for a single monthly fee? – August 29, 2018
A bundled media subscription would be good news for Apple users and for Apple itself – June 29, 2018
Apple reportedly considering subscription bundle of Apple Music, News and original video content – June 28, 2018
Apple is building a media platform like we’ve never seen before – June 27, 2018
Here’s how much Apple could make from streaming – June 27, 2018
Apple’s next $10 billion frontier is content creation – June 25, 2018
Apple intends to beat Netflix on price with standalone subscription to original content – June 19, 2018