“Two analysts have suggested a new idea that could re-energize Apple, proposing that the tech giant create a subscription bundling of hardware and content that they dubbed ‘Apple Prime,’ Aaron Pressman reports for Fortune.

“The theoretical bundle would cost $50 per month and include an iPhone and an Apple TV, with subscribers getting new hardware when Apple issues updates, Goldman Sachs analysts Simona Jankowski and Drew Borst proposed in a lengthy report on Monday,” Pressman reports. “On the content side, the offering could include the Apple Music service, access to the iTunes library of TV shows and movies (some for free), Apple’s forthcoming original content, and sports, the analysts said.”

“Apple could attract subscribers by developing exclusive shows for its service and getting exclusives on new movies and music concerts before they appear on competing services, the Goldman analysts predicted,” Pressman writes. “Apple could even partner with sports networks like Disney’s ESPN or Fox Sports to add live sports shows to its service. However, that would likely require a price point higher than $50 per month, the analysts speculated.”

Read more in the full article here.

MacDailyNews Take: Yup. And, further, we’d really like to see a way to pay for all of the Apple services we choose for one price. Give us a bunch of tick boxes and let us choose our combination of iCloud storage, Apple Music, iTunes Match, etc. and let us pay a single price for all of our choices.

Apple should use their cash pile to create some much needed leverage to finally get their Apple TV subscription bundle(s) up and running even if all they do is flash their cash around. — MacDailyNews, January 14, 2016

Perhaps Cook should consider bidding for and winning NFL Sunday Ticket away from Direct TV, buying rights to Premiere League and La Liga games, etc. and making them Apple TV exclusives. Go directly to the sports leagues with boatlods of cash. Maybe that’ll grease the wheels. It’ll certainly move a bunch of Apple TV boxes around the world in short order.MacDailyNews, May 6, 2014

Maybe it’s insurance in the face of recalcitrant content providers (“last chance: sign the deal or we’ll buy you with petty cash”)?MacDailyNews, February 21, 2013

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