“The NFL has told TV networks that it is ready to accept bids for the ‘Thursday Night Football’ package that, once again, will be for just two years, according to several sources,” John Ourand reports for Sports Business Daily.

“The league last week sent formal RFPs to the usual TV partners and outlets — CBS, ESPN, Fox, NBC and Turner — that outlined the NFL’s plan to sell a one-year deal with a league option for a second year,” Ourand reports. “The league also sent RFPs to several digital companies, like Google, Yahoo, Apple and Amazon, to stream the entire Thursday night schedule on a non-exclusive basis, sources said.”

“The league’s initial plan would have the digital streams serve as a simulcast of the television production — with the same ads and in-game production features,” Ourand reports. “he league expects bidding to start in the low $300M for the television package, with a nominal escalator in year two, sources said. CBS currently is paying around $300M per season for the Thursday night package. It is not clear how much the league is expecting to make from the streaming rights, but several sources said the digital streams would not diminish the TV rights fee, especially if the digital streams carried the same advertising…The NFL expects to receive the bids shortly after the New Year with a decision expected to come before the Super Bowl.”

Read more in the full article here.

MacDailyNews Take: Apple, despite an “audacious bid,” lost out to Amazon on the blockbuster deal for the former “Top Gear” trio of Clarkson, Hammond and May. If they want TNF for Apple TV — certainly it’d be a selling point for the device — will Apple do what it takes to make it happen this time around?

Apple made ‘audacious bid’ for Top Gear trio of Clarkson, Hammond and May, but lost out to Bezos’ Amazon – September 1, 2015
Apple’s move into content creation could devastate Netflix and Amazon
Tuesday, September 1, 2015

Why would Apple want to make their own movies and TV shows? – September 1, 2015
Apple exploring entry into original entertainment production – August 31, 2015
Top Gear’s Clarkson, Hammond and May sign with Amazon Prime for new show to debut in 2016 – July 30, 2015