“Up for grabs: The right to stream up to 18 regular-season games,” Kafka reports. “And, in theory, a chance to stand out from a crowd of online video players vying for viewers and advertisers’ attention.”
Kafka reports that Amazon, Facebook, Verizon, and even beleaguered Yahoo are among would-be buyers, but Apple is not: “Apple, which could use something dramatic to set its Apple TV box apart from the competition, has determined that this package isn’t enough to pull that off, and isn’t bidding.”
Read more in the full article here.
MacDailyNews Take: We’re sure Apple has plan for Apple TV.
And we hope that anyone under 30 today lives long enough to see it. 😉