Apple declines to place bid on NFL Thursday Night Football

“Last month, the NFL sold off TV rights to its Thursday night games to CBS and NBC,” Peter Kafka reports for Re/code. “This month, the pro football league intends to sell digital rights to the same games, and it should be nearing a decision shortly on which company will buy them.”

“Up for grabs: The right to stream up to 18 regular-season games,” Kafka reports. “And, in theory, a chance to stand out from a crowd of online video players vying for viewers and advertisers’ attention.”

Kafka reports that Amazon, Facebook, Verizon, and even beleaguered Yahoo are among would-be buyers, but Apple is not: “Apple, which could use something dramatic to set its Apple TV box apart from the competition, has determined that this package isn’t enough to pull that off, and isn’t bidding.”

Read more in the full article here.

MacDailyNews Take: We’re sure Apple has plan for Apple TV.

And we hope that anyone under 30 today lives long enough to see it. 😉


  1. Well we know how well handing over gobs of money to the NFL has worked out for Microsoft . . . and everyone who bought advertising time on the last Super Bowl.
    I’d name them but, I can’t for the life of me remember who any of them were.

    1. I am glad that Apple has nothing to do with the NFL. The morbidly obese US population can get up and do some actual exercise using their Apple Watch and iPhones rather than stuffing themselves while watching others play a sport. Apple can use their advertising dollars with much more impact by using other methods and media.

    1. Well do please share the news with MDN, the home for annoying Google advertising.

      If you want an absolutely dramatic sport without commercial breaks, then wander down to your local park and watch the chess matches. That way your intense excitement won’t be interrupted by any commercialism of any kind. Except of course if you pick up your iPhone and do anything with it, which results in a bombardment of iAds.

      Being in the ad business themselves, I seriously doubt that Apple has a problem with any multi-million TV viewer program that offers so many opportunities for ads. Much more likely that Tim nixed the idea of Apple getting into sports distribution because he’s not a sports fan. If he cared at all for sports, Apple TV would be a much better device, with live sports and much better GPU performance to allow the viewer to see the fast action.

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