“Yesterday was strange. I opened Twitter and saw a remarkable juxtaposition of story links. In the first, Microsoft CEO Satya Nadella was characterizing Apple as a ‘luxury goods manufacturer’ and telling reporters on iPads that they ‘need to get a real computer,'” Rene Ritchie writes for iMore. “In the second, Apple released a new iPad spot asking, ‘What’s a computer?'”

“Nadella doesn’t seem to really know or be able to focus on what Microsoft is post-Windows,” Ritchie writes. “Nadella knocked iPad long after his company shipped a full-on mobile version of Office for iPad — long before making one for its own hardware… And that brings me back to ‘What’s a computer?'”

Ritchie writes, “Here’s what I wrote about it yesterday: ‘It’s exactly what an iPad Pro commercial needs to be — a window into what we can accomplish with a computing appliance that can not only lasts all day but can come with us almost everywhere, for almost everything, throughout the day.'”

Read more in the full article here.

MacDailyNews Take: Microsoft doesn’t know what’s right or where things are going next. If they did, they wouldn’t have been deposed so thoroughly in mobile and they wouldn’t be facing a existential, yet-so-richly-deserved comeuppance in the enterprise.

Even after all these years and having been shown what to do by Apple, Microsloth still doesn’t understand tablet computing or why they’re being steamrolled into nothingness by Apple’s iPad and iOS.

Microsoft, if you want to maintain any relevance in personal computing going forward, concentrate on making iOS and macOS apps.

A “tablet” with an identity crisis is not the future… If Microsoft were really sure of themselves in Jobsian fashion, they would have devoted all of their efforts to Windows RT/ARM tablets… iPad will continue to offer the only known quantity in the market, the only true “tablet” with any real developer support, and the only one with a massive and vibrant ecosystem (both hardware and software).

Apple’s iPad is the only tablet into which any sane person or business would ever invest their hard-earned money. If your company ever buys Microsoft Surface tablets – either of them, but especially Windows 8 Pro/Intel ones – get your resume ready. You’re stuck at a place that’s prone to making horrendous decisions and is hopelessly mired in the past.

As if they needed it, Microsoft’s “Surface” debacle is even more good news for Apple.SteveJack, MacDailyNews, June 19, 2012

Apple: With iPad Pro + iOS 11, a post-PC world may be closer than you think – November 17, 2017
Delta Airlines dumps Microsoft Surface, phones for Apple iPad and iPhone for flight crews – October 20, 2017
Desperate Microsoft’s phony Surface Pro vs. Apple iPad Pro comparisons – May 24, 2017
Microsoft’s hardware business takes a hit as Surface sales sag and Windows Phones fade – April 28, 2017
Fake news: Microsoft Surface vs. Apple iPad, Mac – April 28, 2017
Microsoft’s Surface Studio boondoggle – January 3, 2017
Apple’s new MacBook Pro outsold all other laptops in first five days – November 9, 2016
The debate is over: IBM confirms that Apple Macs are $535 less expensive than Windows PCs – October 20, 2016
A single quarter of iPad Pro sales will exceed the total of all Microsoft Surface tablets ever sold – November 24, 2015
Microsoft’s Suicide, er… ‘Surface’ – June 19, 2012