“At this point, the evidence that Apple is jumping into streaming is incontrovertible. You don’t pony up a boatload of cash for the likes of Steven Spielberg and not build a streaming service,” Dan Moren writes for Macworld. “Nor do you just shove that into Apple Music, a platform which has proved to be only half-baked when it comes to streaming video.”

“No, this kind of $1 billion investment seems to call for a major revision to infrastructure as well,” Moren writes. “This is a serious investment, and so of course Apple’s going to want to be serious about how it builds a service.”

Moren writes, “So, let’s take a look at what’s critical in such an endeavor.”

Read more in the full article here.

MacDailyNews Take: What’s most surprising is that Apple hasn’t already built a better video streaming service.

They are years late.

The good news is that they have more money than anybody and money is what makes Hollywood go ’round. With people who know how to get the job done now in place and with the money to back them up, Apple can catch up very quickly and zoom right on by today’s streaming leaders.

Apple inks deal with Spielberg’s Amblin for ‘Amazing Stories’ reboot – October 10, 2017
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Apple eyes iconic studio as base for Hollywood production push; vying with Netflix for high-profile Jennifer Aniston drama – September 1, 2017
The magic and misdirection of Apple’s streaming strategy – August 18, 2017
Apple wants to spend $1 billion on 10 original TV shows over the next year – August 16, 2017
Former WGN America president Matt Cherniss joins Apple in latest TV push – August 15, 2017
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017
Apple hires Amazon’s Fire TV head to run Apple TV business – February 8, 2017
Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016