“Apple TV was the fourth most popular streaming media player in the United States in the first quarter, behind the Roku, Amazon’s Fire TV, and Google’s Chromecast, according to market research firm Parks Associates,” Joe Rossignol reports for MacRumors.

“Parks Associates estimates Apple TV’s market share fell to 15 percent in January through March this year among U.S. households with broadband,” Rossignol reports. “By comparison, Roku increased its lead in the category to an estimated 37 percent market share in the first quarter, trailed by the Fire TV and Chromecast at an estimated 24 percent and 18 percent respectively.”

“‘Higher-priced devices, such as the Apple TV, have not been able to keep up with low-priced and readily available Roku devices, which can be found at Walmart for as low as $29.99,’ said Glenn Hower, Senior Analyst at Parks Associates,” Rossignol reports. “The current Apple TV launched in October 2015, ushering in significant changes such as a brand new tvOS operating system, App Store, and a Siri Remote. But, nearly two years have passed, and customers are anxiously awaiting what’s next. One of the most desired features is 4K support, and rumors suggest Apple TV fans may soon have that wish granted… Apple is widely expected to unveil new iPhones at a September event, which it could also use to unveil a new Apple TV.”

Read more in the full article here.

MacDailyNews Take: Apple TV 4 should’ve had 4K capability at launch. It also should’ve had a Siri Remote that was designed for use rather than for marketing photos and videos. The whole Apple TV thing so far has the distinct whiff of a summer Intern project. Hopefully, this time around, finally, Apple is about to get serious!

Here in MacDailyNews’ palatial headquarters, hope springs eternal, so we’re planning on using new 4K-capable Apple TV 5 units for our PlayStation Vue and Amazon Prime subscriptions, among others!

SEE ALSO:
Rivals leaving Apple behind as Apple TV remains stuck in a test pattern – August 8, 2017
Thurrott: Two years later, Apple will undo its Apple TV embarrassments – August 7, 2017
Apple’s leaked HomePod firmware reveals Apple TV with 4K UHD, 10-bit HDR and Dolby Vision – August 6, 2017
UK iTunes movie purchase receipts hint at upcoming 4K support – July 28, 2017
Belated 4K and HDR may not be enough for meh Apple TV to win the living room – February 17, 2017
Apple vowed to revolutionize television; currently prepping an unremarkable 4K Apple TV instead – February 16, 2017
Apple TV: Still not ready for prime time – February 15, 2017
Apple hires Amazon’s Fire TV head to run Apple TV business – February 8, 2017
Apple’s new TV app shows just how painfully behind Apple is – December 14, 2016
Are you ready for 4K TV? Apple TV isn’t. – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Hulu inks deals with Fox and Disney, adding ESPN, Fox News and more to forthcoming live service – November 1, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
Google signs up CBS for planned web TV service to debut in early 2017; close to deal with 21st Century Fox – October 20, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016
Here comes á la carte programming – without Apple – July 13, 2016
Apple TV 4 is a beta product and, if you bought one, you’re an unpaid beta tester – November 5, 2015