“Apple’s newest iPhones have just cost too much to be a big hit in India, and the company hopes reviving a discontinued model can expand its minuscule market share in Asia’s third-largest economy,” Ananya Bhattacharya writes for Quartz. “Local brands like Micromax and Lava sell dirt-cheap handsets, and the Cupertino, California, giant faces additional competition from Chinese players like Oppo, Vivo, and Gionee, who’ve made a mark in the mid-price rangeWhen Apple tried to reduce retail prices by selling cheaper, refurbished iPhones, the Indian government shelved those efforts, saying it would add to the country’s plethora of e-waste. Apple’s market share has continued to slip, and is now down to a dismal 2%.”

“Apple has finally decided to slash prices in India. It has resurrected a 32GB version of its iPhone 6 — ditched when the iPhone 7 launched at the end of 2016 — with a new retail price of Rs28,999 ($435), CNET reported. When the model was first launched in 2014, the 16GB variant cost Rs53,500 ($802),” Bhattacharya writes. “That’s a big cut. But will it be enough lure more buyers in a country where the average smartphone costs $158?”

Bhattacharya writes, “‘[Apple] needs to develop a new set of (cheaper) products that are geared towards Indian users and have these in multiple languages,’ says [Carnegie Mellon University fellow Vivek] Wadhwa. ‘I give Apple zero chances of success — unless it wakes up and figures out the Indian market.'”

Read more in the full article here.

MacDailyNews Take: No, you’re not going to get an iPhone for $158. Not a new one, at least.

Apple is an aspirational brand that sells aspirational products at aspirational prices or, in other words, Newsflash: Apple sells premium products at premium prices to premium customers.

Apple doesn’t want the entire market. Apple wants the profitable part (top) of the market. The wheat. The iPhone knockoff outfits can have the chaff.

That said, India should definitely allow Apple to sell Apple Certified Refurbished iPhones, iPads, and other Apple products:

The “Make in India” program is supposed to focus on creating skilled jobs and minimizing environmental impact. Blocking Apple from selling Apple Certified Refurbished iPhones and forcing the company to set up factories full of entry-level assembly jobs in order to open brand new retail stores accomplishes neither objective.

Indians can’t have nice, clean stores or real iPhones are great prices (Apple Certified Refurbished iPhones are better than new fragmandroid phones) because your government is “protecting” you against such things in favor of importing pollution and crap, menial, unskilled, low-paying jobs. So, don your face masks like the Chinese to ward off the smog (not that iPhone assembly is particularly polluting, but the requirement forcing 30% of manufacturing into the country will lead to pollution from other industries) and have fun with your insecure, never-to-be-updated fake iPhones!

Or, some portion of the 1.3 billion Indian citizens could demand that the handful of government dullards blocking Apple reconsider their trade ideas. — MacDailyNews, May 26, 2016

India should approve Apple’s plan to sell Apple Certified refurbished iPhones in India. Not only would they be affordable to more consumers in India, Apple’s refurb’ed iPhones are easily better than competitors’ new phones! Why keep the Indian people shackled to inferior iPhone knockoffs when they could have the real thing?MacDailyNews, May 25, 2016

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